London MCM Expo and the Eurogamer Network have announced a media partnership which will see the two companies working together on the events in May and October this year.
Eurogamer will host the event's 'Games Village', which will help increase attendance to over 30,000 per event by the end of the year.
"We are delighted to be working with Eurogamer and feel that the combination of MCM Expo's young entertainment based audience fits perfectly with both companies target consumer, this partnership will help MCM Expo continue to grow in 2008," said a spokesperson for the event.
Eurogamer's editorial director, Kristan Reed, added: "I'm very pleased that we're partnering with such a key entertainment event here in the UK, and it's great that the Eurogamer brand is going to be associated with the Expo's videogames presence this year."
The two shows will take place on May 24-25 and October 25-26 at ExCel London
Visit www.eurogamer.net for your up to the minute gaming news.
Visit www.mcmexpo.net for more information on the 2008 Shows.
About MCM Expo: London MCM Expo is hosted twice yearly at ExCeL London and currently attracts over 20,000 consumers per 2 day show. Now in it's 6th year. Brand/Marketing & Space requirements contact Bryan Cooney, email firstname.lastname@example.org Tel: 01327 878550.
About Eurogamer: Eurogamer.net is Europe's leading English-language games website, attracting a large and fast-growing audience for its highly respected and in-depth editorial, which covers all aspects of videogames and gaming culture.