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"Advergame" for, appropriately enough, AdweekMedia.


March 17, 2009 (Dallas, TX) – Dallas-based Blockdot has released MARCH ADness for AdweekMedia, a bracket-style tournament that lets users choose which ad reigns supreme. Featuring video, audio, voting functionality, and a minigame, MARCH ADness spotlights the advertising campaigns of organizations such as Coke Zero, Nike, and ESPN.

Everyone is eligible to participate in MARCH ADness — just watch the ad videos and vote for your favorite in the featured bracket of the day. To try to double or triple your vote, take your chances and shoot the rock in the 3-Point Challenge game. But remember: miss the shot, and you’ll lose your vote for the day! Advance the best ad through the tournament and increase its chance of winning the MARCH ADness championship.

You can participate in MARCH ADness by visiting http://adness.adweek.com/.

About Blockdot and Kewlbox.com

Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and company sponsored Advergames. Blockdot has created over 800 games for a broad range of leading brands and companies, including American Airlines, AT&T, General Motors, Kimberly-Clark, Kraft, LEGO, Microsoft, Motorola, M&Ms, Nokia, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is often used as the launching site for client Advergames.

More information on Advergaming can be found at www.blockdot.com.

Contact: Dan Ferguson




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