Mamba Games/Lace Digital deal

Mamba Games, the multi platform games publishers, have signed a UK sales and distribution deal with Lace Digital Media Sales (LDMS). The partnership is designed to give Mamba a direct route to market via the LDMS sales and distribution solution providing them with a dedicated and tailored service.

Mamba was established in late 2008 by former THQ executive Robert Neilson. The team behind him has over 40 years experience in games publishing which has driven the international success of Mamba’s first release “The Lost Crown”, developed by Darkling Room. After gaining worldwide recognition with their first release Mamba is dedicated to do the same in the UK with their Q4 releases and firmly establish themselves as publishers of quality AAA games on multi platforms.

Jason Codd, Commercial Director at Mamba explains more about the company and its direction moving forward.

“We have had a really successful 6 months throughout Europe and we are now in a position to expand our portfolio and distribution networks further afield. The UK is a huge part of our business plan and LDMS have really impressed us with their knowledge of the market. We are excited to be working with LDMS in the UK and Ireland and we are sure that our partnership will be a success”

Mamba’s new sales partner LDMS is part of the Lace Group, an established independent sales agent that began trading in the home entertainment industry in 1998. Since then LDMS has grown dramatically and is now the leading independent Sales and Distribution company in home entertainment. LDMS focus, historically, was in the DVD industry but more recently it became clear that with the expertise they had within their sales team that the games market was the next natural progression. Being an independent company they are able to offer their clients dedicated services tailored to their requirements.

LDMS use Sony DADC, exclusively for stock and distribution management.

Managing Director of LDMS, Adam Lacey, understands the pressures publishers are under since the collapses of larger S&D companies such as EUK and Pinnacle.

Adam Lacey, ‘The games business is very similar to the DVD business in many ways, not least of which being the limited number of options to securing a successful path into the market place. Publishers need to know that their sales partners have the knowledge, skills and passion to deliver every time. Our focus and tailor made service is unique and we are very proud and excited to be working with Mamba.’

About Lace Digital Media Sales.

LDMS, the sales and distribution subsidiary of the Lace Group was established in 2003 and since then they have grown their sales team and their market share to become the leading independent DVD sales and Distribution company in the UK and Eire. Focusing on all genres of DVD and all game formats the LDMS team have established themselves as a diverse, proactive sales force within the home entertainment industry. Their established relationship with all the retailers from supermarkets, high street stores, online and independent retailers means that their clients receive the best service at the most competitive prices.

For more information please contact andy@lacegroup.com

About Mamba Games

Mamba Games is a new multi-platform games publisher with a focused team boasting over 40 years of experience. Mamba Games first product release is the award winning ‘The Lost Crown: A Ghost Hunting Adventure’ developed by Darkling Room. Working with independent developers around the world Mamba Games is always looking for new innovative products on all platforms and asks developers with quality products to contact them.

About Sony DADC

Sony DADC Enfield, UK offers seamless one-stop-shop distribution services for the United Kingdom. With close ties to the Sony DADC manufacturing company in Southwater, customers are offered a convenient combination and handling of their disc replication and distribution.

Sony DADC UK Ltd. 6 Solar Way, Innova Park off Mollison Ave, Enfield

Middlesex EN3 7XY Tel: +44 (0)1992 657700

Any distribution enquiries or business opportunities please contact:

Mr. Robert Neilson: robert@mamba-games.com

Developers looking to discuss publishing opportunities please contact:

Mr. Jason Codd: jason@mamba-games.com

For press enquires please contact:

Jennie Lever: jennie@capricornpr.com

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