Major League Baseball 2K10

New York, NY - November 24, 2009 - 2K Sports announced today that Evan Longoria of the Tampa Bay Rays®, a 2009 American League Gold Glove and Silver Slugger Award recipient, will be featured as the cover athlete and spokesman for Major League Baseball® 2K10, the next iteration of the popular Major League Baseball® 2K series. This season, 2K Sports is putting the selection of the cover image in the hands of fans. Online voting is now open at www.2Ksports.com/vote, and fans can select from a gallery of different cover art designs featuring Longoria and help determine which one will adorn the cover of the game.

"It's been a milestone year for me, from winning a Gold Glove and the Silver Slugger Award, to now being selected as the cover athlete for Major League Baseball 2K10 - this has been a truly humbling experience," said Longoria, All-Star third baseman for the Tampa Bay Rays. "Since 2K Sports is letting fans decide on the final box cover art, I'm going to have to rally my Rays teammates to ensure that my favorite takes the lead."

The third overall pick in the 2006 draft, Longoria made his major league debut in 2008 with the Tampa Bay Rays and was subsequently named American League Rookie of the Year. This past season, the stellar third baseman batted .281, with 33 homeruns, 113 RBI's, and 100 runs, and became the first player in Rays franchise history to be recognized as American League Player of the Month. Adding to his growing list of achievements, Longoria closed out the season with a Gold Glove Award for his superior individual fielding performance, along with a Silver Slugger Award presented by Louisville Slugger, given annually to the best offensive player at each position as determined by the coaches and managers of the MLB.

"When it comes to selecting cover athletes for our games, we look for players who are more than just a fancy resume," said Greg Thomas, senior vice president of sports development for 2K. "With Evan, he is one of the most fun and exciting players in the game, which helps complement the vibe we are striving for with Major League Baseball 2K10."

As a tribute to the phenomenal fan support the 2K Sports brand has received over the last decade, the final packaging for the game will be chosen by the public. Fans can now go to the website, www.2Ksports.com/vote, to select from a gallery of different cover art layouts, and the most popular selection will be used on the front of the box. Voting will be open for only two weeks - from Tuesday, November 24 at 12 noon EST through Tuesday, December 8 at 12 noon EST, and the final box cover for Major League Baseball 2K10 will be revealed before Friday, December 11.

2K Sports has also partnered with Fathead®, the leading brand in sports and entertainment graphic products, to giveaway a limited number of Fathead Jr. wall graphics ($49.99 retail value). Eligible fans who purchase specially marked copies of Major League Baseball 2K10 for Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and WiiTM system at participating retailers may redeem a unique retail code at www.fathead.com while supplies last.

Developed by Visual Concepts, a 2K Sports studio, Major League Baseball 2K10 is not yet rated by the ESRB and will be available in Spring 2010 for the Xbox 360, Wii, PlayStation 3 system, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system and Windows PC. For more information about Major League Baseball 2K10, please visit www.2ksports.com/games/mlb2k10.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, WiiTM and Nintendo DSTM. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. Take-Two also distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About Fathead LLC

Fathead maintains license agreements with Major League Baseball and Major League Baseball Players Association along with other leading sports and entertainment brands, for more information visit www.fathead.com.

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The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our reliance on a primary distribution service provider for a significant portion of our products, our ability to raise capital if needed, risks associated with international operations, and the matters relating to the investigation by a special committee of our board of directors of the Company's stock option grants and the claims and proceedings relating thereto (including stockholder and derivative litigation and negative tax or other implications for the Company resulting from any accounting adjustments or other factors). Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2008, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2009, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

CONTACT:

Bryan Lam

2K Sports

(415) 507-7677

bryan.lam@2ksports.com

Ryan Jones

Access Communications for 2K Sports

(415) 844-6295

rjones@accesspr.com

Meg Maise (Corporate Press/Investor Relations)

Take-Two Interactive Software, Inc.

(646) 536-2932

meg.maise@take2games.com