Madden NFL 10

October 1, 2009 – It’s time to fight for online dominance in Madden NFL 10, and now you can always be connected to your Online Franchise, even from the road.

The Madden NFL 10 Online Franchise Companion App is now available via the iTunes Store. Check out the latest standings, league news, propose and accept player transactions, set your depth chart and more. It’s your Madden NFL 10 Online Franchise at your fingertips - 24/7, 365.

With over 200,000 Online Franchises already created, Madden NFL 10 has had the most successful online launch in EA SPORTS history with over 25 million online games played to date. Now is the time to kick off the football season as Madden NFL 10 is the highest rated version in the past 5 years, and Yahoo! Sports proclaims, “Madden NFL 10 represents the biggest single-year advancement in years!”

Compete in leagues of 32 teams, featuring real NFL scheduling, to find out who owns the virtual gridiron. Declared the Best Software Achievement of E3 2009 by G4TV’s X-Play, Madden NFL 10 Online Franchise features a robust feature set, including live drafts, league message boards, and more – all manageable from your console, remotely through a web browser, or via Online Franchise Companion App. Your Madden NFL 10 Online Franchise is always just a click away.

The Madden NFL 10 Online Franchise Companion App can be downloaded at Apple’s App Store at:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=327499481&mt=8

Online Franchise is exclusive to the Xbox 360 and PLAYSTATION 3 versions of Madden NFL 10, which is available in stores now.

For assets regarding Madden NFL 10, please visit http://info.ea.com

For more information about Madden NFL 10, visit http://maddennfl.easports.com/.

Contact:

Rob Semsey

PR Manager

407-386-5337

rsemsey@ea.com