Macrovision has announced that it has signed a definitive agreement to acquire information database provider All Media Guide Holdings.
Based in Ann Arbor, Michigan, USA, AMG is one of the largest and most comprehensive entertainment information databases with reviews, biographies, ratings, images, titles, credits, essays, and descriptive categories for music, movies and videogames.
"Metadata is a critical component of media commerce and demand for rich descriptive data such as reviews, album art, artist biographies and accompanying editorials is growing quickly," said Karl Ryser Jr., president of AMG.
"It takes years to accumulate a high-quality database of metadata, and AMG has become an essential partner for its customers.
"Joining together with Macrovision puts us in an even better position to help more consumer electronics manufacturers, retailers and content owners collaborate with customers to create outstanding online media experiences," Ryser Jr. said.
AMG's metadata encompasses information for more than eleven million song tracks, one million unique albums, millions of compact discs, more than 500,000 cover images, eight million streaming sound files and tens of millions of relational links.
"In an era when consumers have many choices, cell phone manufacturers, electronics device makers and service providers want to make video and all other entertainment content quick and easy to find," said Fred Amoroso, CEO of Macrovision Corporation.
"AMG plays a critical role in enhancing the overall consumers' user experience in searching, discovering, purchasing and enjoying entertainment media. Its offerings complement our existing solutions and partnerships for helping content owners monetize their digital media assets and device makers retain and grow their customer base."