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Macrovision Appoints New Head of Trymedia Games Division

Macrovision has recently appointed Loren Hillberg as its General Manager of Emerging Business. In his new role, Hillberg is responsible for overseeing the company's Trymedia Games Division. He is also involved with the direction of emerging businesses at Macrovision.

"Trymedia has been a pioneer in online game distribution and it's exciting to integrate that expertise with Macrovision's strengths on the physical side as well as open up possibilities into new areas, including digital distribution," said Hillberg.

As a senior executive at technology companies for the last eight years, Hillberg has been actively involved in business development and corporate development. Specifically in games, Hillberg played a key role in launching shockwave.com with his previous employer, Macromedia. Immediately prior to his appointment as GM of Emerging Business, Hillberg served as Executive Vice President and General Counsel for Macrovision. He holds a B.A. in Economics from Stanford University and a J.D. from University of California, Hastings College of Law.

Media Note: A photo of Hillberg is available for download at http://sat3.trymedia.com/PressDocuments/LEHPhoto.zip. If you are interested in meeting with Macrovision's Trymedia Games Division at the upcoming Game Developers Conference in San Jose, please contact Linda Meyers in advance or visit GDC booth #1532.

Macrovision PR Contact:

Linda Meyers

Tel: +1 (925) 408 9565

meyerspr@earthlink.net

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