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22nd August 2007 - This year's London Games Festival (LGF) is bigger and better than ever before! With over 40 events taking place all over the capital, the festival is aiming to bring both core gaming fans and a more mainstream audience together between 22nd - 26th October in celebration of the games industry.

In addition to events from large publishers and hardware manufacturers, London Games Festival will include a number of exciting events exploring aspects of interactive entertainment as culture, creative form and new markets. The fringe is designed to recognise that many computer games and most digital play falls beyond the scope of the games industry.

The Fringe will reflect a spectrum of activity: independent game development and distribution, participatory community play, the future of game design, artists' games, live action role-play, augmented reality games, casual games, interactive storytelling and more. The Fringe will involve performance, exhibitions, master classes and seminars, participatory workshops and, of course, opportunities to play.

The London Games Fringe is open to anyone who wants to get involved. The festival is looking for people who are keen to create their own events under the 'London Games Festival Fringe' umbrella and will support these satellite events through online and print promotion, marketing support, partnerships and venue space. These may be seminar events, street games, performances or exhibitions.

London Games Fringe events listed to date include: Play / time Game Lab - a week long 'game lab' developing new concepts and ideas, Sense of Play - a game design symposium and Head Trauma - a cinema based 'Alternate Reality Game' in association with London Film Festival.

If you have an event idea or want to get involved please contact Toby Barnes to discuss new events, partnerships or venues available: toby.barnes@londongamesfringe.com

Find out more about the London Games Festival Fringe at: www.londongamesfringe.com

London Games Festival has over 40 events lined up to date, including the British Academy Video Games Awards, Videogames Live concert at the Royal Festival Hall and The Science Museum: Quantifying Immersion in Games event.

Check out www.londongamesfestival.com for the latest news and information about all of the events taking place this year.

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For further information on London Games Festival please contact Cake:

Simon Watts 020 7307 3175 / simon@cakegroup.com

Laura Bonney 020 7307 3194 / laura@cakegroup.com

Notes to Editors:

The London Games Festival is a celebration of games and interactive entertainment taking place during late October 2007. The Festival will feature a series of diverse events in different venues for different audiences. Whether you're a gamer, a parent needing advice on games, someone working in the industry, or someone wanting to find out more about how games work and where the future of entertainment will take us, this is a festival for you.

About London Games Festival

The London Games Festival is a weeklong cultural and business celebration of computer and video games, reflecting their influence and importance as central to popular culture and entertainment. Created by the London Development Agency and with the full support of the industry, trade bodies (ELSPA and Tiga) and the British Academy of Film and Television Arts, it will provide an exciting week of consumer and trade events in the capital. The Festival is a collection of independent events, which will run concurrently at venues throughout the city between 22 and 26 October 2007.

Alongside the week of media and consumer-facing events, the London Games Festival will also hold a number of B2B events organized by the industry's trading bodies and other organisations.


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