London Games Conference

14th October 2009: A survey of selected delegates and speakers at the forthcoming London Games Conference has revealed a determination within the games industry to not repeat the mistakes made by the music industry with regards to digital distribution.

Stuart Dinsey, Managing Director of Intent Media, organisers of the conference, commented: “Our survey has shown that the games sector is determined to learn from the mistakes made by the music industry by embracing digital distribution earlier and more efficiently. Whilst the claims of parity in three years with retail sales may be wide of the mark, it’s very clear that digital distribution is gaining a momentum that would have been unthinkable even a year ago.”

The London Games Conference, due to be held at BAFTA on Tuesday 27th October, is set to explore the various aspects of digital distribution as well as examine successful businesses that have closed the gap between creators and customers. Delegates will also hear two researched based presentations examining the growth of the digital sector across all genres.

“Digital distribution is the defining issue within the games industry over the next three years. The long-term success of every player within games will be judged on how they develop their digital strategies. The London Games Conference is set to be just the beginning of an industry wide debate that will continue long after the 27th,” Dinsey continued.

Companies participating at the conference include Microsoft, Sony, Playfish, Jagex, Direct2Drive, Sega and Chart Track.

The event forms part of the London Games Festival and is supported by ELSPA.

Tickets are priced at £229 and can be obtained by contacting Rob.Baker@intentmedia.co.uk or call 01992 535647. Discounts are available for ELSPA and Tiga members.

-ENDS-

For further information please contact:

Dean Barrett or Charlotte Le Rougetel

Bastion

T +44 (0)20 7421 7600

E firstname@bastion.co.uk

Dave Roberts

Intent Media

T +44(0)1992 535646

14th October 2009