Following on from an announcement by the London Games Festival earlier today that The Golden Joystick awards would join the BAFTA Video Games awards under its umbrella of events, a spokesperson has told GamesIndustry.biz that there should be no confusion resulting from their proximity.
In an exclusive interview, Duncan Best explained that while the two events were taking place in the same week as part of LGF, the two ceremonies were significantly different.
"To start with one is from an established brand among video games consumers whilst the other is an established brand which has its roots outside the games industry. The important difference is that one is voted for by the public whilst the other is decided by the industry."
What's more, Best predicts that the results of the two events may also be different, but feels that this won't be an issue.
"I think that you are underestimating the public's grasp of popular culture. Awards ceremonies have been kicking around for years and in a lot of cases in close proximity to one another. The BAFTAs, Oscars, Empire, MTV awards."
This year's London Games Festival takes place from October 22 - 26, and will embrace a range of activities, from education and careers, to new technology and game launches.
The Golden Joystick awards, organised by Future Publishing, has been running for over 25 years, while the British Academy Video Game Awards ran its own ceremony for the first time last year, having been a part of the Television and Film Awards up to that point.
The BAFTA awards will take place on October 23 at Battersea Evolution in Battersea Park, while the Golden Joysticks ceremony is set for October 26 at London's Park Lane Hilton hotel.