Hollywood, Ca., February 6, 2007 -- Legacy Interactive®, a leading games publisher, developer, and online distributor, announced today that the company is developing a new game and ringtones based on the hit television show, "The Apprentice." The PC video game will be released in March 2007 and will be distributed through popular online game portals, including www.legacygames.com, as well as through retail stores. The ringtones, featuring Donald Trump's trademark, "You're Hired" and "You're Fired," are currently available through Cingular, Telus, and other major carriers.
Games provide a compelling medium to extend the show's challenging business tasks and to expand the franchise to new audiences.
"The Apprentice is a great property that reaches the mass consumer in a big way," said Ariella Lehrer, CEO of Legacy Interactive. "Games provide a compelling medium to extend the show's challenging business tasks and to expand the franchise to new audiences."
The Apprentice: Los Angeles game will immerse players in the high-stakes business world of "The Apprentice," giving them the opportunity to compete in corporate America's toughest job interview. Timed to launch during the sixth season of the TV show, the game will feature Donald Trump, as well as both winners and key contestants from past seasons. The game will take place in iconic LA settings such as Santa Monica beach and Rodeo Drive in Beverly Hills. The player's task is to find and serve customers as efficiently and strategically as possible, thereby earning more money than the other team.
"The Apprentice lends itself perfectly to the interactive entertainment medium," said Conrad Riggs, of Mark Burnett Productions. "We know fans of the show fantasize about what it must be like to take on Donald Trump's challenges and face him the infamous boardroom, and now they will get that opportunity in the video game. It's a great complement to the television show."
About the Show
"The Apprentice" premiered Jan. 8, 2004 and immediately became a cultural phenomenon, scoring the highest ratings for any new series introduced throughout the 2003-04 season. "The Apprentice" resumed its hot streak in the fall, delivering the strongest 18-49 ratings of any unscripted series through the first half of the 2004-05 television season and the #3 18-49 average among all series. The hit show also continues to deliver the strongest concentration on primetime network television of upscale viewers in such key categories as adults 18-49 living in homes with incomes of $75,000 and more.
"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs, James Canniffe and Page Feldman are co-executive producers.
About Legacy Interactive®
Legacy Interactive is the world leader in Real Life Games® for PC. Entertaining customers since 1998, the company has built a reputation for developing intelligent, realistic and entertaining games for a broad audience. Located in Hollywood, Legacy is well-known for its TV branded games such as Law & Order and The Apprentice, as well as for its popular simulation games such as Pet Pals: Animal Doctor, Emergency Room, and Zoo Vet. In June, 2006, Legacy launched a downloadable game portal at www.legacygames.com, from which customers can "try before they buy" more than 500 different casual games. Featuring innovative community tools, Legacy's members can read and write reviews and share "Playlists" of their favorite games while perusing the popular site. Legacy has ongoing distribution, marketing and content strategic partnerships with a number of companies, including Mark Burnett Productions, Universal Consumer Products, Ubisoft, Mindscape, Scholastic, and Prentice Hall, as well as all the major downloadable game portals, such as Yahoo, Shockwave, RealArcade, Oberon, Big Fish Games, Reflexive, Trymedia, iWin, Wild Tangent, and others.
Legacy Interactive can be found on the Web at www.legacyinteractive.com.
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The Apprentice license was brokered by licensing agency Brand Central LLC