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Leading Game Industry Recruiter Speaks at Advertising in Games Forum

Panel Focuses on Advergaming and the Game Industry

FOR IMMEDIATE RELEASE

Tuesday, April 12 - Austin, TX - Mary-Margaret.com, a leader in international recruitment services for the interactive entertainment industry, is pleased to announce the inclusion of company president and co-founder Mary Margaret Walker as a panel moderator at the Advertising in Games Forum (AIGF), in New York, April 14. The Advertising In Games Forum brings together advertising agencies, leading brands, game companies and technology companies for the first time.

The day-long forum identifies and examines the opportunities and pitfalls and provides a unique assessment of the driving forces that are shaping this market. A significant amount of movement has transpired in "advertising in games," in the past 8 months from millions of dollars being invested into advertising-in-game technology companies to ad deals being signed.

From 2 pm to 2:45 pm on Thursday, April 14, Mary Margaret Walker, founder and President of Mary-Margaret.com, will moderate the featured AIGF conference panel, "Advergaming." Mary Margaret will be joining an industry panel comprised of Garry Kitchen, CEO/President of Skyworks Technologies Inc.; Rob Lawson, SVP and General Manager of Enpocket; Bill Clifford, Creative Director of Wild Tangent; and Dan Ferguson, Creative Director and Co-Founder of BlockDot.

This timely panel will provides an in-depth examination of the creative, audience targeting and revenue potential of using video games as an advertising medium. Panelists will discuss what advertisers and brands are looking for from game developers, how to sell advertising to the agencies and what the real revenue potential from advertising. The panel will also address how to match different styles of advertising to different types of games and how the relationship between the ad agency and the developer/publisher can be managed to mutual advantage. Details on the panel can be found online at the AGF web site: www.advertisingingames.com/schedule/index.html.

The conference will be held at the Metropolitan Pavilion (Between 6th & 7th Avenues) at 125 West 18th Street in Manhattan, New York. Attendance costs $395 and includes access to all conference sessions, 8 am to 5 pm. To register, visit www.advertisingingames.com.

About Mary-Margaret.com

www.Mary-Margaret.com

Mary-Margaret.com is a leading recruitment firm in entertainment software, representing top clients and creative leaders in the games software and hardware industries. With offices in Los Angeles, Boston, Austin, Washington D.C. and London, Mary-Margaret.com is continually seeking and placing highly-qualified creative, executive and technical talent for clients in the U.S., Canada, U.K. and Europe.

About Advertising In Games Forum

www.advertisingingames.com.

The Advertising In Games Forum brings together advertising agencies, leading brands, game companies and technology companies for the first time. The forum identifies and examines the opportunities and pitfalls in the use of advertising in video games and provides a unique assessment of the driving forces that are shaping this market.

The huge growth in game playing audiences among key demographics offers a new and an unprecedented opportunity for agencies to connect brands with content savvy consumers. The conference program features pioneers and practitioners from both the agency/client and game developer perspectives and will provide critical information on how advertising can add realism and revenue for new games and offers insights on the range of options and ROI available when considering games as a new medium. For further information on AIGF, please contact: Cynthia Freese, cynthia@gameconference.com or 512/658-4743.

For more details regarding Mary-Margaret.com, visit our web site at www.mary-margaret.com, or contact Morgan Ogburn, ThemePark Studios, 512/916-9633 or morgan@themeparkstudios.com, for more information.

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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