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Launch of the Freeware "BMW M3 Challenge" Game to Coincide with Start of the IAA

Automobile fans can experience what driving the BMW M3 Coupé actually feels like for the first time in a Simulator at this year's IAA

Darmstadt, September 11, 2007 - Today 10TACLE STUDIOS AG and the automobile manufacturer BMW are pleased to introduce the freeware game "BMW M3 Challenge" developed by the racing specialists Blimey!Games at the international automobile trade fair IAA. Now all PC car racing game fans can enjoy the excitement of racing the new car model around the Nürburgring for a few rounds - it isn't just for interested trade fair visitors anymore

The virtual sports car, which packs 420 horsepower under its hood, can be downloaded for free at www.m3-challenge.com or installed from the CDs/DVDs included in games magazines. "BMW M3 Challenge" and its four different playing modes will provide plenty of opportunity for determined practice for the soon starting worldwide online competition where talented drivers can already register on the official homepage. Up to 1000 drivers will compete against each other to prove their racing skills. The candidates will participate in more than 100 races according to the "shoot-out" method, which sends the best of them to the next race, and on to the next, etc., which become progressively more difficult. The length of the races will vary between 5 and 25 rounds. The thrilling live finale will then crown the best of 14 finalists as the vic tor. Exciting prizes await the "M3 Challenge World Champion".

The authentic racing feel of the "BMW M3 Challenge" is based on the international game success "GT Legends" award-winning technology, which was customized to duplicate this year's M3 model in collaboration with the BMW engineers. The car's performance, sound effects, visuals and the detailed reproduction of one of the most demanding racetracks in Europe, the Nürburgring, provide a thrilling, realistic test drive experience of the new sports car under racing conditions.

Further informations on BMW M3 Challenge and the game itself can be found on our press portal: www.10t-press.com

Press Contact

Marcel Jung

Tel.: +49 (0) 6151 / 39 73 80

Mail: m.jung@10tacle.com

Further Information:





Listed in the General Standard of the Frankfurt Stock Exchange, 10TACLE STUDIOS AG (WKN: TACL10, ISIN DE000TACL107) is one of Europe's leading independent developers and producers of high-end computer and video games. 10TACLE STUDIOS AG produces top-quality products that meet international development standards, and its product portfolio covers all relevant, high-growth segments in the games market. Currently, around 440 employees work for the Company at its headquarters in Darmstadt and the development sites in Hanover, Duisburg, London, Charleroi, Bratislava, Budapest and Singapore. 10TACLE STUDIOS AG's revenue increased in the first six month of 2007 to 19.4 million EUR (first six months 2006: 12.71 million EUR). During the same period, EBIT increased sharply to 3.37 million EUR (previous year: 2.3 million EUR).

About Blimey! Games

Blimey! Games Ltd is an international software development company headquartered in London, England, comprised of world-class programmers and artists from more than 10 different countries and 4 continents, united with the single vision of creating the most detailed and authentic simulations, and the most immersive gameplay experiences possible

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