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Koch details new As Seen On TV label

Games published under the new label will be based on popular TV gameshows for the Wii and DS

Koch Media has announced it will launch a range of family-friendly games based on popular TV game show franchises.

The titles will be published under a new As Seen On TV label, with the games set for a fourth quarter release on the Nintendo Wii and DS, retailing at GBP 29.99 and GBP 19.99 respectively.

The initial launch titles include Deal Or No Deal 2008, Golden Balls and Professor Heinz Wolff's Gravity on both Wii and DS and Are You Smarter Than A 10 Year Old? on the DS.

"We are delighted to be launching the As Seen On TV range during the key Christmas retail period," said Craig McNicol, managing director at Koch Media.

"With its strong visual branding, competitive price point and superb line up of much-loved titles and TV personalities we expect this to be a massive hit with family audiences over the Christmas season."

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