Knock the Stuffing Out! with I-play's 'Sexy Pillowfight' at Mobile Entertainment Magazine's 'MEET-UP'

April 13, 2007

LONDON, UNITED KINGDOM--(CCNMatthews - April 13, 2007) - I-play, the mobile entertainment company, today announced to celebrate the imminent launch of its highly explosive and original mobile game, 'Sexy Pillowfight', pillow-bashing babes will be headlining at Mobile Entertainment Magazine's next industry networking event. To mark the first industry gathering of spring, MEET-UP is plumping its pillows in preparation for some extraordinary Pillowfighting fun, courtesy of I-play, from 7pm on 26th April at 3 Bar, 3 New Burlington Street in London.

This is the first and most likely only time that MEET-UP attendees can expect a first hand experience of the underground craze that has started to break out onto the streets, by watching French Maids and Cheerleaders battling each other with pillows. In addition to being scored by a panel of judges for their Pillow bashing abilities, the bevy of beauties will be challenged by novice Pillowfighters from the industry as the contest hots up.

Stuart O'Brien, Editor of Mobile Entertainment magazine, said: "We're delighted that I-play is launching Sexy Pillowfight at MEET-UP and we look forward to some good, relatively clean, fun and networking for all."

David Gosen, CEO of I-play commented: "We've all done it sometime in our life - squared up to someone with only a pillow for defence. Like our mobile game, the opportunity this month's MEET-UP event offers is highly unique and original and as I'm sure most of us will testify - will have to be seen to be believed."

Email: meet-up@bhpr.co.uk to register and find out more about the event.

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of over 120 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others and online portals including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. A move into mobile video content via a license agreement with Universal Mobile Entertainment sees I-play offering the best clips from Universal Studios' most popular blockbuster movies.

I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with North American Regional HQ in San Mateo, California and European Regional HQ in Dunfermline, Scotland; development studios in Macclesfield, UK and Bucharest, Romania as well as sales offices in Paris, Hamburg, Madrid, New York and Singapore.

I-play is a trademark and trading name of Digital Bridges Limited.

CONTACT INFORMATION

I-play

+44 (0) 20 7031 8160

http://www.iplay.com/