King.com and Endemol USA Challenge Players to Take on the Banker with New 'Deal or No Deal, The Banker's Quiz' Online Game

LOS ANGELES - December 6, 2007 - King.com, the world's largest skill games site and Endemol USA, the world's largest independent production company and market leader in interactive entertainment with global hit franchises such as Deal or No Deal, Big Brother and 1 vs. 100, today launched an exciting new version of the online game, 'Deal or No Deal.' The new game, 'Deal or No Deal, The Banker's Quiz', will feature elements from the hit NBC game show and popular trivia questions.

In the game, players compete against each other to remove low value briefcases by answering general knowledge questions correctly. Players are judged on both speed and accuracy of response.

Already a leader in bringing TV programming to online games, 'The Banker's Quiz' further extends King.com's commitment to enable fans to go beyond the passive television experience and actively participate in their favorite games.

"We are excited to bring another compelling game to our Deal or No Deal fans," said Jon Vlassopulos, vice president, Digital Media, Endemol USA. "We recognize that fans love the banker in the show and now they get to become one themselves through this unique online experience."

"Deal or No Deal has staying power and continues to enjoy enormous success with television audiences around the world. It is also one of King.com's most popular games," said Toby Rowland, co-founder and co-CEO of King.com. "Players of 'Banker's Quiz' will enjoy the new variation, the increased level of interactivity, and the intellectual challenge of this wildly successful game."

About King

Launched in 2004, King.com is the world's largest skill games site with 80 million games played in the month of January 2007. King offers more than 60 games, and is available in 9 languages and seven currencies. King is the exclusive provider of skill games for TV brands such as American Idol, Deal or No Deal, The Biggest Loser, and 1 vs. 100.

King is incorporated in the state of Delaware and the company has offices in Los Angeles, London (UK), Hamburg (Germany), Rome (Italy) and Stockholm (Sweden). King.com is a founder member of ISGA (North American Interactive Skill Games Association). ISGA can be found at http://www.onskill.org.

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About Endemol USA

Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. The company produces the break-out hits "Deal or No Deal," "1 VS 100," "Fear Factor," "Extreme Makeover: Home Edition" and "Big Brother." Endemol USA is a division of Endemol Holding, a prominent international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands, has subsidiaries and joint ventures in 21 countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol Entertainment is a subsidiary of the Consortium, a conglomerate formed by Mediacinco Cartera S.A., Cyrte Found II B.V., and GS Capital Partners VI Fund.

About "Deal or No Deal"

Hosted by comedian Howie Mandel, "Deal or No Deal" is an exciting game of taking risks and playing the odds. Based on the successful format from Endemol that has aired in over 35 countries, "Deal or No Deal" debuted in Holland in 2002 and became an international television sensation. The show is produced by Endemol USA, a division of Endemol Holding. David Goldberg is the president of Endemol USA. The series is executive-produced by Scott St. John.

Media Enquiries

Kathy Johnson

Consort Partners

king@consortpartners.com

Tel: +1 415 823 9566

Ayn Allen

BNC | Bragman Nyman Cafarelli for Endemol USA

(310) 854-4800

aallen@bncpr.com