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KALYPSO TO REACH NEW HEIGHTS WITH PINNACLE

KALYPSO MEDIA UK APPOINTS PINNACLE ENTERTAINMENT AS EXCLUSIVE DISTRIBUTION PARTNER

Kalypso Media today proudly announced a deal with seasoned distribution firm Pinnacle Entertainment to act as exclusive distributor for the UK territories. The deal incorporates facilitating all warehousing and logistics support for UK and international orders. Pinnacle will also provide full sales support to national accounts, general retail and independents, including its dedicated independent telesales team.

"Signing a partner with the pedigree of Pinnacle is an indicator of what we wish to achieve with this brand," commented Jonathan Hales, Kalypso Media UK Managing Director. "After carefully considering how to proceed in our new UK venture and taking into account their considerable experience in the games sector, Pinnacle stood out as a natural choice for our distribution needs."

"Having known Jonathan at Codemasters, and his reputation in the business, we had no hesitation in tendering for the opportunity to work with Kalypso, whose range has some genuine stand out titles. As we have regularly shown, our sales teams can assist all sizes of publishers in maximising the sales of their titles and we are genuinely excited about the potential of the Kalypso range," added Peter Sleeman, Managing Director of Pinnacle Software.

Originally founded in Germany, Kalypso Media's move to open a UK office based in Stoneygate, Leicester signifies the fledgling publisher's efforts to crack the considerable UK market. Headed up by Hales, the publisher has a number of PC titles across the lifestyle, strategy and action genres due out before the end of the year.

Pinnacle Software is the leading distributor of computer entertainment in the UK. Part of the Arvato group of Bertelsmann, it provides exclusive sales and logistics support to some of the best known names in software.

For all sales enquires please contact Martin Fitzpatrick (nationals) at martin.fitzpatrick@pinnacle-software.co.uk (020 7309 3709) or Michelle Turner (independents) at michelle.turner@pinnacle-software.co.uk (020 7309 3707).

For more information on Kalypso Media UK go to: www.kalypsomedia.com.

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