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K2 Network's CEO And Co-founder To Lead Panel Discussion At First-Ever Online Game Development Conference (OGDC)

Joshua Hong Shares His Valuable Insights on the Effects of the Ever-Changing Methods of Online Payment Models


Irvine, Calif., - May 8, 2007 - K2 Network, Inc. ( www.k2network.net), an online game publisher, announced today that its CEO and Co-founder, Joshua Hong, will lead a panel discussion on the new online game payment models at the 2007 Online Game Development Conference (OGDC). To be held May 11 at the Fairmont Olympic Hotel in Seattle, WA, Joshua Hong will moderate a panel filled with industry experts from Affinity Media, Microsoft, Flagship Studios, CCP Games, and The9 in the first conference dedicated to the production, technology, art, design and business of online games.

With his extensive experience in publishing and servicing online games, Hong will discuss K2 Network's unique business strategy and how it is changing the gaming industry. With the expansion of online games offered to consumers, developers must now re-evaluate the various payment strategies that will maximize the value to consumers and revenue for developers. Hong will break down K2's distinctive and leading business model Free2Play which allows users the opportunity to experience the full versions of K2 Network's exciting online titles for free.

"The gaming industry is advancing at unparallel speed and online game companies do not want to be left behind," said Joshua Hong, CEO and Co-founder of K2 Network, "With constantly changing conditions, there is a need to adopt new business strategies in order to stay in the game. I look forward to sharing my thoughts and experiences while promoting a lively discussion at the conference."

For more information on the panel discussion and registration, visit www.ogdc2007.com.

About K2 Network

K2 Network, an online game publisher and community service management company, publishes and services highly engaging online games and cultivates dynamic player environments. The company puts "Gamers First" with compelling titles, exciting communities, creative pricing models, quality customer service, and frequent updates based on user requests. K2 Network currently has 8.5 million registered users and offers War Rock, Knight Online, Global MU Online, Red Stone and Sword of the New World: Granado Espada. Company headquarters are in Irvine, Calif. More information can be found at www.k2network.net

Press contact:

Mika Kelly

Clever Communications

(408) 693-0176



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