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Available to try this week at the UK's Toy Fair 2009.

Using unique lower body motion sensor technology, jOG for Wii means you run to make your in-game character run for an enhanced level of game immersion and with the added benefit that consumers can now improve their fitness while having fun playing existing video games

Date, Berkshire, UK – Re:creation today announced that it is to feature jOG for Wii™ on its stand at Toy Fair 2009, the product’s first public appearance in Europe after a highly successful recent debut at CES in Las Vegas. Designed and manufactured by New Concept Gaming, a company dedicated to the development and sale of ground breaking products bridging the video game and health and fitness industries, jOG for Wii™ will be available for customers to try for themselves at Toy Fair 2009, 28th to 31st January 2009, Excel London.

Releasing in April 2009 for the Nintendo Wii TM games console, jOG utilises lower body motion sensor technology to measure your steps and translate them to movement in game, not only making gaming a more immersive experience, but also giving a gentle workout, contributing to the recommended 10,000 steps per day. Research from John Moores University shows that converting seated video gaming on the Nintendo Wii into exergaming via the introduction of the jOG system more than tripled energy expenditure and increased heart rate by 40% in young adults.

“We are pleased to be able to offer the trade an opportunity to see – and experience – jOG in action for themselves,” commented New Concept Gaming’s Managing Director, Brendan Ludden. “As well as clear health benefits backed up by independent research, jOG is great fun to play with, and Toy Fair gives us a great opportunity to demonstrate this.”

Seth Bishop, Deputy Managing Director at re:creation added “We’ve had an excellent reaction from the trade to date, and jOG forms an important part of our company’s long term strategy in the gaming peripheral market. Toy Fair 2009 is a milestone for jOG and we’re looking forward to bringing it to market in April.”

jOG for the Nintendo Wii™ will be available from April 2009 priced around £19.99.

For further information please contact:

Press enquiries - Lisa Richards, Renegade PR


Distribution enquiries – Chris Watts



About re:creation:

Founded in 1998 and headquartered in Berkshire, UK, re:creation is a sales & marketing organisation and developer of exclusive, original toys, games and gifts that are at the forefront of lifestyle trends. Re:creations’ brand portfolio embraces award winning products and market leaders and provides our trade partners with unique and profitable merchandise.

For more information about re:creation, visit http://www.recreationplc.com

Re:creation is a carbon negative company assessed under the Planet Positive protocol. We offset 110% of our carbon emissions by investing in renewable energy projects to protect the planet’s natural resources. For information about Planet Positive, visit http://www.planet-positive.org

About New Concept Gaming Ltd

Liverpool based New Concept Gaming Ltd was founded in 2005 by Brendan Ludden, Jaison George and Patrick Slaats with support from the Merseyside Special Investment Fund since January 2008. The company is dedicated to the development and sale of ground breaking products that bridge the industries of video gaming and health & fitness, combining the best aspects of both. NCG’s first product, jOG, introduces natural and significant body movement into standard video game play in a way that enhances the fun of the current game experience, has a tangible health benefit and is highly accessible both in terms of simplicity of use and low cost. The company has plans for product evolution that incorporate more sophisticated body motion detection and further associated health benefits.

For further information, please visit www.newconceptgaming.com.

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