Jillian Michaels' Fitness Ultimatum 2010

EDISON, N.J., September 16, 2009 - Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, and executive producer Interactive Game Group (I2G), today announced that Jillian Michaels Fitness Ultimatum 2010 for Wii™ has gone gold. Building on the success of her first Wii title that sold over 600,000 copies, Jillian Michaels Fitness Ultimatum 2010 brings back America's toughest trainer and health and wellness expert to the interactive world where she motivates players to pursue a healthy, active lifestyle via the game's new one-on-one training feature. Jillian Michaels' Fitness Ultimatum 2010 for Wii™ is scheduled to release October 6th. In addition, Jillian Michaels' Fitness Ultimatum 2010 for Nintendo DS™, Michaels' first portable title and the perfect game for maintaining a workout routine on-the-go, is scheduled to arrive in stores October 20th.

"Jillian's 2010 game is packed with new features and enhancements to help players get the most out of their at home workout," said Jesse Sutton, Chief Executive Officer, Majesco. "Fitness Ultimatum 2010 is the only game designed and endorsed by Jillian which means that players are getting the best possible training from a proven fitness expert who knows how to get results."

Jillian Michaels' Fitness Ultimatum 2010 for Wii

In Jillian Michaels' Fitness Ultimatum 2010, players land on a tropical island packed with new features and energetic workout modes that fully utilize the motion capabilities of the Wii Remote™ and the Wii Balance Board™ accessory. Under Jillian Michaels' expert guidance, players engage in intense one-on-one workouts featuring all-new cardio and strength training exercises and superset routines. The all new "Fitness Resolutions" mode allows players to plan and track custom training routines for up to six months. In all modes, players get one-on-one time with a 3D avatar of Jillian Michaels as they follow her pace and technique. Lastly, motion tracking improvements enable more accurate and precise exercise movements ensuring no wasted repetitions.

Jillian Michaels' Fitness Ultimatum 2010 for Wii™ is developed by Collision Studios. The executive producer of both games is Interactive Game Group (I2G). Both games feature English and Spanish support. The Wii version is due in store October 6th with a SRP of $39.99. The Nintendo DS version is set to arrive in store October 20th with a SRP of $29.99. For additional information about Majesco's exciting line of products, please visit www.majescoentertainment.com.

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on leading console and portable systems. Product highlights include Cooking Mama™ and Cake Mania®2 for Nintendo DS™, and Cooking Mama World Kitchen and Jillian Michaels' Fitness Ultimatum 2009 for Wii™. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com.

About Empowered Media, LLC

Empowered Media, LLC operates the Jillian Michaels health and wellness brand. The company works as life architects with the sole mission of inspiring individuals to empower themselves to seek healthier and happier lives. The products marketed are part of the total life solution platform created using the Jillian Michaels philosophy. For more information please visit www.jillianmichaels.com.

About Interactive Game Group, LLC

Interactive Game Group (I2G) is a company producing and acquiring video games and other interactive entertainment properties, whether packaged media, online or wireless. Created by Frederic Chesnais, former Chief Executive Officer of Atari Interactive, Inc. with a decade-long experience in acquiring, financing and licensing intellectual property rights in the video game industry, I2G is developing and financing a portfolio of video game properties, joining forces with the best studios, publishers and distributors for each project on a worldwide scale.

Safe Harbor

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.

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Contact

Marisa Gross / Mark Karges

Bender/Helper Impact

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