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International CES Conference Program Highlights Full Range Of Consumer Technology

More than 175 Conferences, Training Sessions and Partner Programs Offered at the 2007 International CES

FOR RELEASE

Arlington, Va., September 28, 2006 - The 2007 International Consumer Electronics Show (CES®) has announced its extensive lineup of more than 175 conference sessions designed to help educate attendees on the latest consumer electronics industry trends. The 2007 International CES, which is the world's largest consumer technology tradeshow, will be held Monday-Thursday, January 8-11 in Las Vegas, Nevada.

"For its 40th anniversary, the International CES again is bringing together leading experts in the global industry to offer a wide range of conference sessions that cover all aspects of consumer technology," said Karen Chupka, senior vice president of events and conferences for the Consumer Electronics Association (CEA®), the producer of the International CES. "With a variety of conference tracks and partner programs, CES remains the top educational forum for consumer technology and gives CES participants an unparalleled opportunity to learn from and network with the best in the industry."

The diverse program includes conference sessions on such hot product categories as emerging technology, mobile entertainment, digital imaging, gaming, robotics, wireless technology and home entertainment.

The 2007 International CES conference program consists of knowledge tracks, partner programs, SuperSessions and training sessions that cover virtually every aspect of business and consumer technology in the world.

CES Knowledge Tracks bring together experts to share their ideas and insight on a variety of CE products and technologies. Each track features in-depth content on specific market segments including:

Car Technology - See and hear the latest technologies in hybrid vehicles, gaming, navigation, satellite radio, surround sound, mesh networking, and more. CONNECTIONS: The Digital Home Conference - Hear the latest market research on the digital home and learn about current market demands and opportunities. Digital Imaging - Explore the next-generation of digital imaging products and the future role of WiFi, Bluetooth and MPEG-4 camcorders. See how to increase profitability with accessories, editing software, on-line and in-store services, and high-end digital SLRs. Gaming - See the hottest trends in accessories, peripherals, and surround sound components that bolster profits and create the ultimate gaming experience for console and PC. Home and Lifestyle Entertainment - Get a peek at new integrated technologies for audio, video, HDTV, wireless and gaming from a consumer perspective. Issues & Attitudes - Discuss current challenges in the consumer electronics industry - looks vs. performance, copyright holders vs. manufacturers and consumers and the revamping of the Telecommunications Act of 1996. Just the Facts - What technologies will have the biggest impact on consumer spending? Learn from the latest industry research from CEA, eBrain, Gartner, GfK Marketing Services, Jupiterresearch, NPD Solutions and Understanding & Solutions. Sales & Marketing - Learn how to enhance the retail experience for your customer, reach your target market and increase profit opportunities. Wireless Retail - Take advantage of innovative new sales programs to realize the full potential of the wireless revolution.

To supplement the 2007 International CES conference program, CES Partner Programs feature additional expertise and technical knowledge from some of the CE industry's most credible names. Partner programs consist of informative sessions on new and emerging technologies as well as hands-on training courses in digital media, mobile electronics and home installation. Partner programs at the International CES include:

Digital Hollywood - Explore the new frontier of digital content and entertainment - user generated media, television 2.0 and the fully connected universe. CES Game Power Conference - Leading gaming experts present the advanced new technologies forever altering the gaming industry. CES Mobile Entertainment - What's the latest in the mobile entertainment movement and how can you take advantage of it? CES Government 2007 - What are the challenges of managing and moving information across agencies and jurisdictions of government? Get the inside scoop from senior executives in the executive branch, Congress, state government and industry. Consumer VoIP Summit - Pulvermedia returns for the third year to help you discover and understand the newest trends, strategies and profit opportunities in the convergence of communication, entertainment and collaboration. CES Digital Media Training Conference - Get the latest advanced technical training in digital video production and post-production, digital photography and multimedia, media production management and trend spotting. IEEE: International Conference on Consumer Electronics (ICCE) - The ICCE program consists of technical papers, tutorials, keynotes and panel discussions in all important areas of consumer electronics worldwide. Mobile/Consumer Market Trends and Memory Solutions - What are the various memory components affecting the current and future direction of mobile/consumer applications? Learn about memory DRAM, SRAM, flash and more. Consumer Electronics Supply Chain Academy - Learn how to maximize tight profit margins while meeting international product introduction deadlines. MECP Installation Training - Mobile Electronics Certified Professional training identifies hands-on solutions to problems such as how to install a monitor into a factory dash, when to use a router table, and how to create matting, filler and mold release agents out of fiberglass. Mobile & Personal Broadband Conference - Where is the future of mobile and personal broadband going? What are the key technologies, trends and issues? Find out from leading experts in the field. Robotics Professional Development Program - Sessions in the Robotics Professional Development Program are specifically designed to educate and assist those seeking product ideas, market analysis, sales strategies, partnerships opportunities and manufacturing alliances in this exciting new consumer market. TechHome Basic Training - This one day conference provides demonstrations of product installation, operations and tests. Demystifies the structure wiring system and the products that tie in to it. Discusses the benefits of advanced voice-data-video distribution and integrated control in the home. Ends with a tour of the control subsystem products and technologies and subsystem integration.

For more information on the 2007 International CES conference program and detailed conference schedules, please visit www.CESweb.org/conferences.

Note to Journalists: All verified CES press and analysts receive complimentary access to all CES conference sessions, keynotes and Industry Insiders. Press and analyst registration is available at www.CESweb.org/press, where the full slate of exhibitor press conferences also is posted. Journalists are encouraged to arrive in Las Vegas by Saturday, January 6, to take advantage of all the CES press events, including CES Unveiled at 4 p.m. on January 6 in the Marco Polo Ballroom at the Sands/Venetian.

ABOUT CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $125 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry. CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

UPCOMING CEA EVENTS

CEA Industry Forum October 16-18, 2006, San Francisco, CA New York Press Preview featuring CES Unveiled@NY November 8, 2006, New York, NY CONNECTIONS Europe: Strategies for Digital Living Markets November 14-16, 2006, Berlin, Germany EH Expo Fall November 15-17, 2006, Long Beach, CA Future of Television Forum November 16-17, 2006, New York, NY CES Unveiled: The Official Press Event of the International CES January 6, 2007, Las Vegas, NV 2007 International CES January 8-11, 2007, Las Vegas, NV Digital Music Forum East March 6-7, 2007, New York, NY

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Tara Dunion

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e-mail: tdunion@CE.org

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Erica Corley

tel: (703) 907-7621

e-mail: ecorley@CE.org

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