Instinct Takes Gamble
Ambitious middleware provider signals its intent with the appointment of industry heavy-hitter Mike Gamble as Business Development Director
June 8th 2006
Next-generation software tools provider Instinct Technology
has emphasised the scope of its ambition with the appointment
of former Microsoft and THQ executive Mike Gamble to the
position of Business Development Director.
Gamble will be responsible for bringing the company's
flagship product, the Instinct Studio game development suite,
from its current Beta status to full commercial release. He
will also be charged with building the company's business
relationships with associated technology companies,
developers and publishers.
"Every so often, a company emerges with just the right
product at just the right time and I'm convinced that this is
one of those occasions," says Mike Gamble. "With development
budgets under ever-increasing pressure, there has never been
a greater need for high-quality tools at a competitive price
- which is exactly what Instinct Studio delivers."
"Having invested a great deal of time, money and inspiration
into Instinct Studio, we needed someone with a unique range
of skills and experience to present us to the creatives and
decision makers in game development," says Instinct
Technology's CEO, Frank Gallagher. "Mike is, without
question, the perfect man for this role and we look forward
to giving him every support he needs to make a significant
impact."
Instinct Studio is a suite of software tools designed to
allow game creators to produce state-of-the-art interactive
products.
As computer and video games have become more complex and
technically-demanding, game creators have come to need more
efficient tools and production processes in order to meet
more demanding deadlines. Instinct Studio has been designed
from the ground up to satisfy these needs.
Instinct Studio's comprehensive toolset allows its user
access to cutting-edge features and techniques, including
real-time, per-pixel lighting, normal mapping, specular
highlighting and volumetric stencil-buffer shadowing. The
suite acts as a 'one-stop-shop' by providing a variety of
WYSIWYG tools, including project-based resource management,
fully-integrated run-time editable components, hot loading
and real-time previewing.
Instinct Studio is backed up by world class technology,
tools, documentation and support. The suite has been designed
to integrate seamlessly with existing 'best in class'
middleware solutions for specialist functionality (e.g.
physics, artificial intelligence, multi-player networking
etc.), allowing users to create fully-featured,
state-of-the-art games for the new generation of game
systems.
Instinct Technology will début Instinct Studio at the
forthcoming Develop Conference, which will take place in
Brighton between July 11th and 13th.
- Ends -
Note to editors
Instinct Technologies is a world-leading
technology development company situated in the northwest of
Ireland. The company's main area of interest is the video
game development market, for which it has created 'Instinct
Studio' - a suite of software tools designed to allow game
creators to produce state-of-the-art interactive products.
Founded in 1999, Instinct Technologies currently employs a
total of 25 computer scientists and support staff at its
headquarters in Muff, Co. Donegal. Further information is
available online at www.instinct-tech.com.