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Independent Propeller Awards contest offers $150,000 in prizes.

Cincinnati, Ohio – Dec. 1, 2010 – Video game publisher Zoo Entertainment, Inc. (NASDAQ: ZOOG), today announced that its online independent gaming community indiePubGames.com will host the first Independent Propeller Awards video game development contest at SXSW ScreenBurn, the gaming portion of the SXSW Interactive Festival. Contest submissions are now open, with the grand prize winner to be revealed on March 13, 2011.

“SXSW is where creative spirit thrives, so we’re proud to be focusing more on the art and design of video games by partnering with indiePub on the ScreenBurn Independent Propeller Awards,” said Justin Burnham, Account Executive, SXSW ScreenBurn. “With their history of helping raw talent refine their skills to create outstanding original games, indiePub Games was the natural partner for this exciting new component of SXSW Interactive.”

Developers can visit www.indiePubGames.com to submit their titles for consideration. Finalists selected in the Best Art, Best Audio, Best Design and Technical Excellence categories will be provided with flights and accommodations to attend SXSW in Austin, TX to demo their games during the event and compete to be selected as the Grand Prize Winner. The Independent Propeller Awards will offer $150,000 in total prizes, including $50,000 for the grand prize, $25,000 for each subcategory winner, and the chance for titles to be published by indiePub through its sponsor, Zoo Publishing.

“Like SXSW, indiePub Games was founded to create a channel for artists where they can share their work and their ideas,” states Mark Seremet, CEO of Zoo Games. “We are thrilled to partner with SXSW Interactive to showcase the inspiring talent and innovation found within the independent gaming community through the inaugural Independent Propeller Awards.”

Submissions for the Independent Propeller Awards are open December 1, 2010 through February 18, 2011. Full contest rules and details are available at www.indiePubGames.com/contest.

To request press credentials for SXSW Interactive, please visit: http://www.sxsw.com/press/credentials or contact Kelly Krause at 512-467-7979 and interpress@sxsw.com.

About SXSW Interactive

The 18th annual SXSW Interactive festival will take place March 11-15, 2011 in Austin, Texas. An incubator of cutting-edge technologies, the event features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to experience a preview of what is unfolding in the world of technology. Join us March 2011 for the panels, the parties, the 14th Annual Interactive Awards, ScreenBurn at SXSW, the SXSW Expo, Accelerator at SXSW and, of course, the inspirational experience that only SXSW can deliver. SXSW Interactive 2011 is sponsored by Miller Lite, Chevrolet, AOL, IFC, Pepsi, PepsiMax, freecreditscore.com, Monster Energy and The Austin Chronicle.

For more information, visit www.sxsw.com .

About Zoo Entertainment

Zoo Entertainment is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass-market consumers. With a strong network of leading national mass market retailers, its casual and value-focused titles span categories including sports, family, racing, game-show, strategy and action-adventure, and more. Zoo Entertainment software is developed for all major consoles, handheld gaming devices, PCs, and mobile devices as well online and download game services.

Zoo’s innovative content creation site, indiePub Games ( http://www.indiepubgames.com ), was designed to capitalize on opportunities in the emerging and high growth digital entertainment space. The site fosters the independent gaming community by playing host to independent game developers and players and providing developers with the resources they need to collaborate and create great games. A destination site for gaming enthusiasts and consumers, indiePub Games takes an active role in helping independent developers create innovative entertainment software.

For more information, visit www.zoogamesinc.com .


Media Contacts

Rachel Belinky

Zoo Games



Shannon McPhee | Carol Lee

Bender/Helper Impact

310-694-3118 | 310-694-3109

shannon_mcphee@bhimpact.com | carol_lee@bhimpact.com

Kelly Krause

SXSW Interactive Press & Publicity



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