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InAphone secures automotive mobile content license

Mobile games and content licensed by Jaguar Cars

Mobile content publisher and developer InAphone has secured the exclusive license to create a series of games, icons, wallpapers and branded mobile content from car manufacturer Jaguar.

Jaguar views the move into the mobile arena as a valuable component of its promotional activities, and believes licensing is an integral aspect of its marketing operations. As part of the newly signed agreement, InAphone will distribute the officially licensed Jaguar content for third-party mobile storefronts and selected Jaguar approved marketing partners, beginning in the next few months to coincide with the launch of the new Jaguar XK.

InAphone COO Michael Buch Sandager commented: "Jaguar provides us with a rich history and exciting products for us to develop mobile content. InAphone believes that the Jaguar Mobile Content will have a huge appeal and that many channels are eagerly awaiting this product."

The content, shortly available for operators and aggregators worldwide, will consist of a premium Jaguar themed mobile game, a Jaguar arcade style game, mobile themes with classic models and the new Jaguar XK, video clips of the Jaguar cars throughout the company's long history, and a series of wallpapers and animations showing the Jaguar brand.

The InAphone Group is the result of a merger between service provider InAphone and development and publishing firm Sandager Small Games. The company has over five years experience in the mobile sector, its extensive in-house development structure providing cost effective and flexible solutions for mobile content and service development, publishing and aggregation.

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