IN-FUSIO ON TRACK TO BECOME ONE OF EUROPE'S LEADING i-MODE MOBILE GAME PUBLISHERS
- N°1 at Wind in Italy, IN-FUSIO believes that the i-Mode "shopping mall" model will become a reference for wireless players/actors across Europe -
Bordeaux, France - February 10, 2005 - IN-FUSIO, a leading mobile games publisher and game service provider, today declared its intention to become one of Europe's top three i-Mode mobile games publishers after its successful foray into the direct-to-consumer market. In just ten months since the launch of its first i-ModeTM site for Spanish operator Telefonica Moviles, IN-FUSIO play+ i-mode shop has been chosen by four other operators for their sites: Bouygues Telecom in France, Italian operator Wind, Greece's Cosmote and most recently Germany's E-Plus.
In the coming months IN-FUSIO intends to extend its European i-Mode offering and is in negotiations with a number of the continent's key mobile operators. The company is confident that it will be one of Europe's top three i-Mode publishers by 2006.
IN-FUSIO Managing Director Europe and Latin America Marc Lefour said:
"i-Mode is the shopping mall for mobile. It allows us to market our service directly to subscribers and therefore increases players' loyalty dramatically. All operators should aspire to provide this model, which offers a win-win formula for all players in mobile entertainment. Content providers are solely responsible for their results and only the best will survive. In 2005 we plan to extend our i-Mode service to four more operators in Europe."
The i-mode "shopping mall" model lets gamers choose the "shop" that they prefer, and IN-FUSIO, confident with the strength and depth of its game portfolio, supports this open market laissez faire approach believing that a free gaming market will provide players with the very best games.
IN-FUSIO's play+ wireless games shop, and its top titles, has propelled it to become the number one i-Mode provider for Wind, with more than 2,700 subscribers, and to top ten positions at Bouygues Telecom, Telefonica Moviles and Cosmote. Efficient marketing by operators, working closely with IN-FUSIO to provide promotions and events, has supported this success.
IN-FUSIO's impressive games catalogue includes titles based on some of the most renowned names in entertainment including South ParkTM, E.TTM, Jurassic Park IIITM, Tomb Raider and The TerminatorTM. The company's impressive portfolio has been bolstered further in the past month with the acquisitions of US-based publisher Thumbworks and Germany's Mobile Scope.
This bought titles such as Die Hard, Ice Age, Around the World in 80 Days and Suzuki Motocross Challenge, under the IN-FUSIO umbrella.
About IN-FUSIO
IN-FUSIO is a leading international mobile entertainment company, publishing top-tier games for cell phones and delivering players' community management services.
Focusing on quality, innovation and community, IN-FUSIO applications are enjoyed by more than 15 million people worldwide, through 130 operators and portals across all handset platforms (Java, ExEn, BREW, Symbian, Windows Mobile and I-Mode). IN-FUSIO's portfolio of more than 90 games includes licensed properties such as Microsoft's Midtown Madness® 3 Mobile and Zoo
Tycoon® 2 Mobile, Comedy Central's South Park®, Universal Studios'
E.T.TM, Canal Studio Image's The TerminatorTM, Golden TeeTM, RollerbladeTM, as well as the award winning original titles Shado Fighter and the IF Racing series. The company successfully provides carriers, developers and brand owners the best opportunity to maximize the value of their offerings with the largest mobile distribution network. IN-FUSIO currently has offices in Los Angeles, Chicago, London, Bordeaux, Moscow, Düsseldorf and Shanghai. IN-FUSIO's customers include Verizon, Sprint, AT&T, the Vodafone group, the Orange group, TIM, Telefonica Moviles and China Mobile.
For more information, please visit www.in-fusio.com
The trademarks and names contained in this press release are the sole property of their respective owners.
For further IN-FUSIO press information, please contact:
Yann Mondon
Brand & Communication Director
IN-FUSIO
Tel: +33 557 773 815
GSM: + 33 (0) 630 512 294
Andrew Durkin
MUSTARD PR
Tel: +44 (0) 1753 889100
M: +44 (0) 7887 998407