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IN-FUSIO Named As One Of The Top Ten Wireless Revenue Boosters By Independent Analysts

Analysys Research Confirms IN-FUSIO's Position as Leading Wireless ARPU Generator

London, UK - March 9, 2005 - IN-FUSIO, a leading mobile games publisher and game service provider, is among the world's elite wireless service innovators according to research by Cambridge-based analysts Analysys Research. The independent report, The World's Top Ten Wireless Services, identifies the best-in-class service providers globally that provide mobile operators' with opportunities to grow their service, usage and ARPU.

IN-FUSIO, which is the only European and North American content provider named in the report, was identified for the valuable third-party service it provides to operators, whom Analysys Research argues, are increasingly "dependent on specialist expertise and service content" due to the complex nature of providing mobile games services. Interestingly IN-FUSIO is the only service provider on the list that's independent of any carrier.

IN-FUSIO's inclusion as one of the top ten wireless service providers is the latest accolade awarded to the company since it was established in 1998. In January this year it was named as the winner of the coveted Finance Award from Tornado100, while in may 2004 its innovative business strategy won it a Red Herring 100 award.

IN-FUSIO co-CEO and President Gilles Raymond said: "This report from Analysys Research confirms what we at IN-FUSIO have known for quite some time, namely that when it comes to the intricate business of delivering games and services, it makes business sense for operators to delegate this to a specialist. We deliver our games and services to more than 130 operators and portals, and our business model is proven in the field. Because revenues from mobile games account for less than 1% of an operator's turnover - it's the best option by far."

The report's co-author Dr Alistair Brydon said: "The top ten services exemplify real opportunities for mobile operators to grow both voice and data revenues. Our analysis of the services reveals valuable lessons about tariff structures, price levels, marketing, bundling, the role of third parties and the use of 3G networks."

"We have evaluated these wireless services on the basis of identifying the real-world deployments that are proving most successful and that offer the prospect of wide scale adoption. The top ten services have achieved their success in a variety of ways, including novel pricing and marketing of existing services, such as voice and SMS, new service concepts that exploit the capabilities of 3G, such as mobile video content, and the outsourcing of content delivery to large-scale specialist third parties as in the case of IN-FUSIO," added Brydon.

Those named in Analysys Research The World's Top Ten Wireless Services

include:

  • Sprint PCS's bundled voice tariffs (USA)
  • 3's ThreePay prepaid tariffs (UK)
  • 3's mobile video services (UK)
  • O2's SMS services (Ireland)
  • NTT DoCoMo's FOMA 3G service (Japan)
  • Vodafone live! (Worldwide)
  • T-Mobile's TM3 (Germany)
  • Xing's ringtone download service (Japan)
  • IN-FUSIO's games (worldwide)
  • O2's Genion service (Germany)

About IN-FUSIO

IN-FUSIO is a leading international mobile entertainment company, publishing top-tier games for cell phones and delivering players' community management services.

Focusing on quality, innovation and community, IN-FUSIO applications are enjoyed by more than 15 million people worldwide, through 130 operators and portals across all handset platforms (Java, ExEn, BREW, Symbian, Windows Mobile and I-mode). IN-FUSIO's portfolio of more than 90 games includes licensed properties such as Microsoft's Midtown Madness® 3 Mobile and Zoo Tycoon® 2 Mobile, Comedy Central's South Park®, Universal Studios' E.T.TM, Canal Studio Image's The TerminatorTM, Golden TeeTM, RollerbladeTM, as well as the award winning original titles Shado Fighter and the IF Racing series. The company successfully provides carriers, developers and brand owners the best opportunity to maximize the value of their offerings with the largest mobile distribution network.

IN-FUSIO currently has offices in Los Angeles, Chicago, London, Bordeaux, Moscow, Düsseldorf and Shanghai. IN-FUSIO's customers include Verizon, Sprint, AT&T, the Vodafone group, the Orange group, TIM, Telefonica Moviles and China Mobile.

For more information, please visit www.in-fusio.com

For further press inquiries, please contact:

IN-FUSIO Contact:

Yann Mondon

Brand and Communications Director

Tel: +33 (0) 557 773 815

yann.mondon@in-fusio.com

or,

MUSTARD PR

Andrew Durkin and John Davies

Tel: +44 (0)1753 889100

e-mail: andrew@mustardpr.com or john@mustardpr.com

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