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IN-FUSIO Launches The ‘mobile Media Access Portal’ (mMAP): Over The Air Downloadable Mobile Media Solution

Customisable Branding And Community Management Opportunity For Existing And New Mobile Entrants Now Available

Bordeaux, France - July 5, 2005 - IN-FUSIO, today bolstered its position as a leading mobile entertainment and media solution provider with the launch of its mobile Media Access Portal 'mMAP'. Aimed at existing and new entrants to the mobile content and entertainment market, mMAP offers a completely customizable end-to-end solution (downloadable over the air or pre-loaded). mMAP application has a small 'client-side' footprint, which seamlessly integrates with server and additional community services.

mMAP allows the presentation and management of a wide variety of mobile entertainment content onto mobile phones: games, ring tones, wallpapers, news, competitions, videos and music etc.

Capitalising on IN-FUSIO's heritage, understanding and technical ability to manage mobile communities mMAP, will be marketed as a 'white label' Managed Service Provider solution to organisations (IP licensors, consumer brands, mobile operators, handset manufacturers and media companies etc.) that wish to manage their own branded mobile entertainment portal.

Key to the proposition of mMAP is the ease with which any organisation can quickly and easily break into the mobile entertainment market or add channels to existing services. A turnkey approach to software customisation, content catalogue management, premium channel management, OTA content catalogue updates and community initiatives, mMAP offers numerous opportunities to generate new revenues streams and develop an unparalleled understanding of consumer behaviour.

Key features of IN-FUSIO's mMAP include:

  • Eye catching and user-friendly custom skins to ignite the end-user experience
  • Promote new services with content demos
  • Conduct contests, surveys and polls
  • Automatically push updates and news
  • Manage 'client-side' content remotely and update OTA
  • Assign access rights
  • Possibility to adapt to any new MIDP2.0 (Java) handset
  • Turn content into an advertising channel with mobile coupons and banners

Commenting on the launch, Marc Lefour EVP Player Services, IN-FUSIO, said: "mMAP has been conceived as a complete end-to-end solution, created to promote and sell wireless content and services through a downloadable user-friendly interface. Combined with the IN-FUSIO expertise in outsourced managed services, mMAP overcomes one of the main hurdles in our industry: easy access for anyone to the most varied content."

-ENDS-

About IN-FUSIO

IN-FUSIO is a leading international mobile entertainment company, publishing top-tier games for cell phones and delivering players' community management services. Focusing on quality, innovation and community, IN-FUSIO applications are enjoyed through 130 operators and portals. IN-FUSIO's portfolio of more than 90 games includes licensed properties such as Microsoft's Midtown Madness® 3 Mobile and Zoo Tycoon® 2 Mobile, Comedy Central's South Park®, Universal Studios' E.T.TM, Canal Studio Image's The TerminatorTM, Golden TeeTM, RollerbladeTM, as well as the award winning original titles Shado Fighter and the IF Racing series. For more information, please visit www.in-fusio.com

For further press inquiries, please contact:

IN-FUSIO Contact:

Yann Mondon

Brand and Communications Director

Tel: +33 (0) 557 773 815

yann.mondon@in-fusio.com

or,

MUSTARD PR

Andrew Durkin

Tel: +44 (0)1753 889100

E-mail: andrew@mustardpr.com or sarah@mustardpr.com

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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