iHOLLYWOOD FORUM ANNOUNCES MOBILE ENTERTAINMENT SUMMIT AND MARKETPLACE LOS ANGELES,

LOS ANGELES, July 11, 2005 - iHollywood Forum, Inc. today announced the lineup for its seventh Mobile Entertainment Summit (www.ihollywoodforum.com), focusing on the wireless technologies and content transforming the U.S., European and Asian mobile entertainment marketplace. Mobile Entertainment Summit takes place July 27-28, at the Universal Hilton Hotel in Los Angeles.

Keynote speakers include:

• Larry Kramer, CBS Digital Media, President

• Rio Caraeff, Universal Music Mobile, General Manager

• Manish Jha, ESPN Mobile, Senior Vice President

• Nigel Rundstrom, Nokia North America, Vice President, Multimedia

Wireless carriers, entertainment companies, handset makers, developers and other high-level attendees will consider the future of mobile entertainment in keynotes, panels, case studies and exclusive networking sessions. Topics include:

"We're excited to be re-branding our successful iWireless World conference as Mobile Entertainment Summit this summer, said Michael Stroud, Founder of iHollywood Forum Inc. Mobile Entertainment Summit, Los Angeles will give attendees two full days in the heart of Hollywood to listen to industry visionaries and make deals, providing a nice counterpoint to the more intense pace of our twice-a-year one-day summits."

Agenda highlights include: 3G's Here - Now How Do We Monetize It, Attack of the iPod Killers!, Mobile TV: New Standards, Big Challenges, Community Building and the U.S. Messaging Market, Wireless Games: The Next Generation, Mobile Multimedia and Music:

The Next Frontier, Mobile Marketing Hits Its Stride, Sports to Go, Fixing the Mobile Content Infrastructure, How Do You Spell `MVNO', Crashing the `Walled Garden, Monetizing Camera Phones and Services, The Asia Connection, The Europe Connection, Info2Go: Location and Search.

The conference is made possible by a range of sponsors showcasing their latest wireless innovations in the exclusive exhibitor showcase. Sponsors are available in advance for press interviews and currently include:

• Platinum: Nokia

• Gold: GoTV

• Silver: Versaly, mBlox, Qpass

• Bronze: Bango, Loudeye, thePlatform, Freever, Dwango Wireless, BMI, 2 Minute Television, WMode, Smartphones Technologies, IdealWave Solutions

• Research Partners: iSuppli, Digital Tech Consulting

• Media and Supporting Partners: The Hollywood Reporter, Rogers & Cowan, RCR Wireless News, Cellular-News, LAPTOP, Mobile Entertainment, SymbianOne, Mobile Enterprise, Wireless Innovation Network of British Columbia, Mobile Entertainment Forum, Producers Guild of America, Wireless Week, and Business Wire.

Featured speakers and panelists at the Mobile Entertainment Summit include:

• Airborne Entertainment, Inc., Brian McGarvey, Vice President of Partner Development

• America Online Inc., Maan Ramahi, Executive Director, Mobile Products and Digital Media Services

• American Television in China, Michael Polin, Esq., Chief Executive Officer

• Amp'd Mobile, Chris Houston, Vice President, Wireless

• Arcsoft, Inc., David Amato, Director, Mobile Products

• AutoDesk, Joe Astroth, Vice President, Location Services

• Bango, Anil Malhorta, Co-founder and Vice President, Alliances

• Bango, Jim Brown, Vice President, Operator, Alliances

• BMI, Scott Andrews, Senior Director, Internet and Mobile Entertainment

• Buongiorno, Burton Katz, President, U.S. Operations -Clearmode / Teleglobe,

Stephane Nadon, Senior Product Manager, Mobile Content Services

• DTC, Myra Moore, President

• Dwango Wireless, Rouben Haroutoonian, Executive Vice President

• Dwango Wireless, Alexander Conrad, President and Chief Operations Officer

• Disney Internet Group, Ricci Rukavina, Director, Mobile Products

• EMI Music, Ted Cohen, Senior Vice President, Digital Distribution and Delivery

• Entertainment Studios Corp., Byron Allen, Chairman and Chief Executive Officer

• ESPN Mobile, Vladimir Edelman, Senior Director, Wireless

• Elisa Corporation, Jonas Kronlund, Technology Specialist

• Freever, Olly Topley, Vice President, Strategic Marketing

• Future Image Inc., Tony Henning, Managing Editor, The Mobile Imaging Report

• Glu Mobile, Jill Braff, Senior Vice President, Worldwide Marketing

• GoTV, Tom Ellsworth, Chief Strategy Officer

• GoldPocket Wireless, Steve Leonard, President

• Harris Nesbitt Corp., John Bucher, Director Equity Research Technology Group

• InfoSpace, Mary Stuyvesant, General Manager, Entertainment

• Intel Capital, Varsha Tagare, Senior Investment Manager

• iSuppli Corporation, Scott Smyser, Director and Principal Analyst, Wireless and Networking Research

• JAMDAT Mobile, Minard Hamilton, Executive Vice President, Distribution and Marketing

• Linktone, Richard Robinson, Vice President, International Business Development

• Loudeye Linda Young, Senior Vice President

• Major League Baseball, Adam Ritter, Vice President, Wireless

• thePlatform, Ian Blaine, Chief Executive Officer

• The Management Network Group, Paul Petersky, Vice President, Market Research

• McubeWorks, Junmo Koo, Chief Executive Officer

• mForma, Eric Bilange, Chief Technology Officer

• MobiTV, Phillip Alvelda, Chief Executive Officer and Chairman

• Moderati Inc., Carolynne Schloeder, President

• Motorola, Brian Krasavage, Director, Business Planning, Mobile Imaging and Video Capture for Mobile Devices

• Moviseer, Roy Chapin, Founder and Chief Executive Officer

• National Football League, Evan Kamer, Senior Director, New Media and Publishing

• News Corp., Mitch Feinman, Vice President, Digital Content

• Nokia, George Lindaros, Senior Business Development Manager, Branded Content

• Nokia, Bob Shallow, Head, Music and Rich Media Business Unit, North America

• onTimetek, Angelo Kim, Chief Technology Officer

• Orange France, Jean-Pierre Bienaim, Chairman, UMTS Forum

• PalmOne Inc., Joe Fabris, Director, Business and Wireless Marketing

• Qpass, Ron Faith, Vice President, Open Market

• QUALCOMM Internet Services, Aaron Bernstein, Senior Manager

• RealNetworks Inc., Ian McKerlich, General Manager, Marketing, Business Products and Services

• Samsung, Hyeon Lee, Vice President, Mobile Solutions

• Smartphones Technologies, Inc., Mike Merrill, Chairman and Chief Executive Officer

• Sony BMG Music Entertainment, Thomas Gewecke, Senior Vice President for Digital Business Group

• Sprint, Kenneth Wyatt, Assistant Vice President, Customer Solutions and Marketing

• StormVentures, Jong-Heun Kim, Associate

• T-Venture of America, Inc, Claas Heise, Investment Director

• Telcontar, Marc Prioleau, Vice President, Marketing

• Texas Instruments, Paul Werp, Mobile Connectivity Solutions Business Director

• Tira Wireless, Matt Golden, Vice President, Business Development

• Two Minute Television, David Post, Chief Executive Officer

• UK Trade and Investment, Scott Campbell, Vice Consul

• Versaly Entertainment, Ric Eittreim, Vice President, Business Development

• The Weather Channel Interactive, Louis Gump, Vice President, Mobile

• WirelessDeveloper Agency, Konny Zsigo, President

• Wireless Week, Sue Marek, Senior Editor

About iHollywood Forum:

iHollywood Forum, Inc, based in Los Angeles, CA, produces roundtables and conferences for Hollywood, entrepreneurs and mobile technology professionals. Founded five years ago by business journalist Michael Stroud and his wife Zahava, the company produces business seminars on digital entertainment and mobile and wireless applications including Digital Media Summit, MUSIC 2.0, Digital Living Room, and IMPACT!. More information is available at www.ihollywoodforum.com.

Press Contact to RSVP for the Mobile Entertainment Summit:

We may have a moderator spot left for a journalist or analyst, contact Marseille Burton, 310 566-7741 or mburton@ihollywoodforum.com if interested. Includes a comp ticket.

Complimentary admission for qualified editorial journalists available through pre-registration ONLY for the Mobile Entertainment Summit. Journalists must apply for press credentials and also RSVP via e-mail intent to attend Mobile Entertainment Summit to Damion Martin in advance since space is limited and must receive written confirmation. Priority admission will be given to pre-registered press.

iHollywood Forum Press Contact:

Damion Martin and Sallie Olmsted

Rogers & Cowan

(310)-854-8171

drmartin@rogersandcowan.com / solmsted@rogersandcowan.com

For information about speakers at Mobile Entertainment Summit or to arrange speaker interviews:

Marseille Burton, iHollywood Forum

(310) 566-7741

mburton@ihollywoodforum.com