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Ignition Swich On Crayola(R) Fun

Hours of fun for the younger audience

Date:11th Jan 2008

Ignition Entertainment is pleased to announce that the Crayola® Treasure Adventures fun interactive site will today go live.

In advance of the release of Crayola® Treasure Adventures for the Nintendo DS due in April, youngsters can go onto a specially created site and while away the time with a compendium of colourful games. From a collection of Colouring Book images to What's the Colour?, to Draw a Picture and Picture Match, all of which will tax inquisitive minds in a friendly manner.


Crayola® Treasure Adventures, Nintendo DS, allows the players to become an adventurers and explore various exotic locations and meet new friends on their journey of discovery. Armed only with their treasure map and Crayola® crayons, they must draw, colour and think their way through challenging obstacles, fun mini-games and exciting quests to reclaim the stolen colour crystals and restore colour to the world.

"There are very few safe and endearing games that youngsters can not only learn from, but have fun with, and Crayola® Treasure Adventures is one of these titles. The media has already supported this fact. We have created this site to offer an insight into our support of a brand that is revered worldwide and to a growing focus on specialised family entertainment," Peter Rollinson, Product manager, Ignition Entertainment.

For more information on Ignition Entertainment titles please visit www.ignitionent.com

Ignition UK Media Contact:

Derek Reeve


01795 435042

Peter Rollinson


01992 70 39 70

For more information about Atari's entire product line up you can contact

Lee Kirton (Head of PR) or Roxana Etemad (PR Manager) on 0208 222 9700 or visit www.atari-press.com



Ignition Entertainment Limited, a UTV venture, is a software Developer & Publisher of handheld and console games. Created by a core team of industry veterans with the purpose of building upon their successful track record within the international Game Industry, Ignition's intent is to bring a fresh new approach to both the development & distribution of original gaming product.

Incorporated in April 2002 from a select group of smaller studios & publishers, Ignition continues its expansion. Considerable Intellectual Property Rights and a healthy back catalogue of established game titles & franchises provide the launch platform for many new ideas & concepts.

At the center of this is Digi-Guys, Ignition's wholly owned subsidiary - with its roots in Videogames & High End CGI, as well as Post-Production & VFX for movies. Based in its own high-end facility inside the world famous Ealing Studios (London, UK), the studio's remit is to push far beyond the confines of conventional 'next-gen' thinking and produce unique, innovative and platform leading Videogames & Digital content across all media, utilizing a broad spectrum of Game & Movie CG experience.

With its European HQ in Waltham Abbey (UK) and offices in Tokyo, Japan & Los Angeles, USA, plans are being drawn for the release of a number of innovative titles across all major Game Platforms during 2008/9.

UTV India HQ media group bought a 70 % stake in Ignition in 2007.

You can find more information about IGNITION ENTERTAINMENT LIMITED at http://www.ignitionent.com

About UTV Software

UTV Software Communications Ltd. is India's foremost Media & Entertainment Company with leadership position in 4 Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange & the Motion Pictures business listed on the AIM, London Stock Exchange. Walt Disney Inc holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA. More information on the group is available at www.utvnet.com

About Infogrames Entertainment and Atari:

Infogrames Entertainment (IESA) is listed on the Paris Euronext stock exchange (ISIN code: FR-0000052573) and has two principal subsidiaries: Atari Europe, a privately-held company, and Atari, Inc., a United States corporation listed on NASDAQ (ATAR).

The Atari Group is an international producer, publisher and distributor of interactive entertainment software for all market segments and in all existing game formats (Microsoft, Nintendo and Sony) and on CD-ROM for PC. Its games are sold in more than 60 countries.

The Atari Group's extensive catalogue of popular games is based on original franchises (Alone in the Dark, V-Rally, Test Drive, etc.) and international licenses (Dragon Ball Z, Dungeons & Dragons, etc.).

For more information: http://www.atari.com

All other trademarks are the property of their respective owners.

® 2008 Atari Europe SASU. All rights reserved.

Game ® 2007 Crave Entertainment, Inc. All rights reserved. Code ® 2007 Digital Concepts DC Studios Inc. All Rights Reserved. ® 2007 Crayola. Crayola, Chevron, Serpentine Oval Smile Design, Crayon Character are trademarks of Crayola used under license. Crave Entertainment and related logo, and Crave Games are either trademarks or registered trademarks of Crave Entertainment, Inc. in the United States and other countries. All other trademarks and copyrights are the property of their respective holders.



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