IGA Worldwide Launches Integrated In-Game Advertising in EA's Burnout Paradise

Tuesday 29th January/...IGA Worldwide Inc., the leading independent in-game advertising network, today announced its brand partnerships within Burnout Paradise, from Electronic Arts.

IGA is working with a wide range of leading brands including BURGER KING®, Diesel, Gillette, CompUSA.com, Sling Media, Vizio, JL Audio and others to incorporate static ads, including billboards, retail stores, radio stations and vehicles into the game.

"We are extremely excited to partner with EA as the Burnout series continues to be such a smashing success around the world," said Justin Townsend, CEO of IGA Worldwide. "The in-game advertising market is expected to reach nearly £340m/$670m this year which would indicate marketers, game developers and publishers like EA are fast becoming more convinced of the many branding and financial benefits that advertising within this medium continues to deliver."

About IGA Worldwide

IGA Worldwide, Inc. ( www.igaworldwide.com) is the largest in-game advertising company with a proprietary ad serving network. The IGA Worldwide Radial NetworkSM enables advertisers to target millions of engaged gamers across a wide range of platforms and genres. IGA Worldwide has already delivered campaigns for diverse brands such as; 20th Century Fox, Ben Sherman, Discovery, FHM, Hawaiian Airlines, Intel, Jeep, MTV, and T-Mobile. IGA Worldwide also provides strategic consulting services including integrated product placement and promotion through its dedicated creative solutions department. Headquartered in New York with offices in London and Berlin, the group is backed by Peacock Equity (a joint venture between GE-Commercial Finance and NBC Universal), Easton Capital Group, Intel Capital, Morgenthaler Ventures, KTB Ventures, Translink Capital, Presidio STX, LLC. And ITOCHU Corporation.