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IGA Worldwide Debuts Next Generation In-Game Advertising Delivery and Reporting Technology

Radial 2.0's Proprietary Enhancements Help Drive Continued Growth of the In-Game Advertising Market

New York, NY - January 16, 2007 - IGA Worldwide, Inc. the leading independent in-game advertising company, announced today the immediate availability of version 2.0 of its proprietary Radial in-game advertising technology, providing the foundation for IGA's rapid expansion across a range of immersive gaming and digital content platforms.

Radial 2.0 refines and optimizes its leading array of powerful, user-friendly functionality, adding a significant arsenal of new features and capabilities for developers, publishers and advertisers including:

Adobe Flash SDK to enable dynamic advertising in Flash-based games

Advanced web-based ad booking system

City-level geo-targeting resolution

Encrypted local ad cache to complement existing 2-way 1024-bit secure traffic encryption

Groundbreaking 'static advertising' SDK enabling live measurement and metrification of hard-coded ads for the first time

Powerful 'live' inventory forecasting

True network redundancy with no single point of failure

700% total increase in end-to-end traffic performance

Significantly enhanced data mining, inventory forecasting and reporting services

"Radial 2.0 represents a giant leap forwards in the sophistication of in-game advertising delivery and reporting technology, providing IGA with a robust foundation for the future as our network reach soars past the 10 million unique user mark," said Justin Townsend, CEO of IGA Worldwide. "Having already reached almost 6 million consumers in 2006, we have applied lessons learned to make Radial 2.0 the most technically advanced in-game advertising delivery and reporting technology on the market," added Townsend.

Radial 2.0 also builds on its reputation as the most powerful, flexible and user-friendly solution for developers, with SDK integration time falling below 2 hours and new productivity features such as individual cell tracking and automatic cell numbering significantly reducing the time needed for full implementation.

"As developers we are always trying to push the boundaries of creativity and technology for our games in the time we have available," said Ahmed Boukhelifa, Producer at Eden Games, developer of the Test Drive Unlimited franchise and a wholly-owned subsidiary of Atari. "We were immediately excited by IGA's technology as it allows us to keep our persistent online environment updated with real targeted ad content over the entire lifespan of the game. The SDK integration itself was completed within a single morning, and has had no negative effect on the performance of the game or our release schedule," added Boukhelifa.

The previous generation of Radial has already proven to be secure and highly scalable, delivering over 10 billion registered impressions to 5.6 million users in 190 countries in the 12 months since launch, helping to establish IGA Worldwide as the premier independent in-game advertising network.

Leading game titles featuring in the Radial network in 2007 include Counterstrike 1.6 from Valve Software, Battlefield 2142 from Electronic Arts, Colin McRae Dirt from Codemasters, Race: The Official WTCC Game, from Simbin, Test Drive Unlimited from Atari and the highly anticipated 2Moons from Acclaim.

About IGA Worldwide, Inc.

IGA Worldwide, Inc. ( www.igaworldwide.com) is the leading independent in-game advertising company helping brands to understand and exploit the rich and diverse opportunities available now and in the future. Its proprietary ad serving network, Radial, enables advertisers to target millions of engaged consumers across a wide range of platforms and genres while they play. It also provides strategic consulting services including integrated product placement and promotion through its wholly-owned communications consultancy, Hive, a trading name of IGA Hive Ltd. Headquartered in New York with offices in London and Berlin, the group is backed by Easton Capital Group, Intel Capital, Morgenthaler Ventures and DN Capital. IGA has recently been voted by ad industry-leaders as the 'Breakout Company of the Year 2006' and as a 'Top Private Technology Company in the World.'


Simon Byron/Laura West


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GamesIndustry International


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