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IGA seeks top media talent as in-game advertising takes off

~ aims to triple its headcount in the next year as demand outstrips supply ~

March 21, 2006

Recently recognised as 'the breakout company for 2006' by Avenue A/Razorfish and voted into the OnHollywood top 100 private companies, IGA has launched a hunt for the rising stars of the publishing, advertising and interactive industries in the US and UK to spearhead the in-game advertising revolution.

Having secured $12 million in funding last month, the in-game advertising specialist is looking to triple its headcount in the next 12 months across all regions to meet unprecedented demand and build on its success to date.

It has been predicted that the in-game advertising sector will be worth $1 billion by 2009 and IGA anticipates an exponential surge in advertisers' adoption of innovative media as response to traditional advertising continues to wane. The company is seeking qualified and motivated candidates at all levels.

"Whether you're interested in media or games, in-game advertising is clearly the breakout sector for career growth. As the only company capable of delivering a complete in-game advertising solution, we offer a unique platform for ambitious media visionaries," said Justin Townsend, CEO at IGA Worldwide. "Our recruitment drive comes hot on the heels of two top industry awards which, combined with our recent funding, shows the phenomenal momentum we've created for the company."

"We're giving talented people the opportunity to work closely with the real innovators in the in-game advertising industry. New recruits would be able to develop campaigns for leading global brands such as Ben Sherman, Red Bull and Orange, work with top publishers, and most importantly have a hand in shaping the hottest advertising sector."

"As a leading venture capital investor, we recognise the potential of this industry and of IGA," said Steve Schlenker, managing partner at DN Capital. "I suggest that anyone with energy, drive and passion who wants to be part of a thriving, dynamic company within the media space should consider this opportunity. IGA has a dream client roster and list of titles, and with this current aggressive expansion of its human capital, IGA will truly excel."

(372 words)

NOTES TO EDITORS

About IGA Worldwide, Inc. (www.igaworldwide.com)

IGA Worldwide is the global leader in 360-degree in-game advertising solutions, helping brands to achieve measurable results in the world's fastest growing and most engaging new communications medium. Through its proprietary ad serving network, Radial ®, IGA enables advertisers to dynamically target millions of engaged consumers across a broad range of game platforms, titles and genres, whilst its wholly-owned communications consultancy, Hive Partners delivers strategic consulting services and exclusive access to unique integrated product placement and co-promotion opportunities.

Headquartered in New York with offices in London and Berlin, the group is backed by Easton Capital Group, Morgenthaler Ventures and DN Capital. IGA has recently been voted by ad industry-leaders as the 'Breakout Company of the Year 2006' and as a 'Top 100 Private Company' in the media and entertainment sector in the OnHollywood awards.

For further press information please contact:

Helen Cleaves or Drew Benvie at LEWIS

+44 (0) 20 7802 2626

helenc/drewb@lewispr.com

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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