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IGA secures $25m funding

In-game ad network IGA Worldwide has secured a further USD 25 million in Series B funding.

In-game ad network IGA Worldwide has secured a further USD 25 million in Series B funding.

GE/NBC Universal's Peacock Equity and KTB Ventures led the round of funding, along with existing investors Easton Capital, Morgenthaler Ventures, Intel Capital and DN Capital.

"This investment is an exceptional endorsement for the market and it will allow IGA for further expand its global in-game advertising footprint and ability to deliver the highest return on investment to advertisers and publishers alike," offered Justin Townsend, CEO of IGA Worldwide.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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