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IGA raises further $30m in funding

In-game ads firm IGA Worldwide has raised almost USD 30 million in Series B funding, from Translink Capital, Presidio STX, LLC and Itochu Corporation.

In-game ads firm IGA Worldwide has raised almost USD 30 million in Series B funding, from Translink Capital, Presidio STX, LLC and Itochu Corporation.

LLC is a subsidiary of Sumitomo Corporation, and along with Itochu Corporation marks a significant investment from the Asian market.

"We are very pleased to have Translink Capital, Presidio STX and Itochu Corporation among our investors," commented Justin Townsend, CEO of IGA Worldwide.

"This investment is an exceptional endorsement for the market and it will allow IGA to further expand its global in-game advertising footprint to the most technologically-savvy populations of gaming enthusiasts in the world."

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.