iCarly 2: iJoin The Click!

SANTA MONICA, Calif., July 29, 2010 -- Activision Publishing, Inc. (Nasdaq: ATVI), and Nickelodeon today announced the second entry in the videogame series inspired by the number-one live-action show on television with kids 2-11, iCarly. Coming to Wii ^TM and the Nintendo DS ^TM family of hand-held systems internationally this Fall, iCarly 2: iJoin The Click! puts the player in the role of the new kid at Ridgeway High, where they will socialize with all the characters from the show and meet up to make new iCarly webisodes.

"One of the unique characteristics of the show and a key factor in its success is the show's interactive integration of its fans," said David Oxford, Activision Publishing. "With the program continuing to reach new ratings milestones and with our first iCarly game being very well received, we've developed a fresh new take on the game that allows fans to immerse themselves in the world of iCarly and to fully interact with its awesome cast of personalities."

In iCarly 2: iJoin The Click!, the adventure starts with the player as a newbie student at Ridgeway who begins to hang out with Carly, Sam and Freddie at locations from the show, such as Groovie Smoothie, the Pacific Place Mall, and even Carly's apartment. While exploring the locations and interacting with the cast, players get to compete in a series of fun challenges and mini-games to help out the gang. Carly wants her webisodes to become an even bigger sensation, so they need the player's help in LIVE in 5! Mode by choosing props for the set, adjusting the crew, and making sure the show goes off without a hitch. For those with a Nintendo DSi ^TM , the game takes advantage of the system's built-in camera to let the player take shots and import images to customize her look and wardrobe in true iCarly style.

iCarly 2: iJoin The Click! is available internationally this Fall on Wii ^TM and Nintendo DS ^TM . The game is not yet rated by the ESRB. For more information visit www.activision.com.

Year-to-date, iCarly ranked as the number-one live-action series on broadcast and basic cable with kids 2-11 and kids 6-11. It is Nickelodeon's number-one show with K6-11 and T9-14 and is also the number-one live-action series with kids 2-11. (Source: NMR Live+7 Blended with Live+SD from 12/28/09 - 7/13/10). iCarly airs regularly Saturdays at 8:00pm (ET/PT). A show within a show, iCarly follows Carly Shay and her two best friends, Sam and Freddie, as they create a webcast for and about kids their age while grappling with everyday tween problems and adventures.

On Friday, July 30, at 8 p.m. (ET/PT), Nickelodeon will reveal Carly's bedroom for the first time ever in an all-new special episode, "iGot a Hot Room." When a birthday gift from Spencer accidentally catches fire and destroys Carly's bedroom, Spencer recruits the iCarly gang to help make her room into the coolest, most incredible new bedroom imaginable.

About Nickelodeon

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

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