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I-play Unveils New 'Photo Action Adventure' Category for Mobile

'Paparazzi Snapshot!' announced as 1st in series of exciting new Photo Action Adventure titles from I-play

World Mobile Congress, Barcelona - February 11, 2008: I-play, the mobile publishing division of Oberon Media, the world's leading multi-platform casual games company, today unveiled an innovative new category for mobile gaming: 'photo action adventure'. The new category combines popular 'seek-and-find' gameplay, exotic locations and adventures with larger than life characters and situations! 'Paparazzi Snapshot!' will be the first - unique to mobile - 'photo action adventure' game to launch in the US and Europe at the beginning of the second quarter.

'Paparazzi Snapshot!' combines all our guilty pleasures into one entertaining package, taking the massively popular hidden object game concept, adding adventurous quests, and some tongue-in-cheek tabloid gossip to the mix. As a photographer moving up in the photo journalism world, you will take pictures of some of the hottest celebrities ever: the pregnant star, the leading man, the lip-synching pop singer, Bigfoot, they're all money-making photo opps. But beware, you must dodge body guards, build your reputation and earn cash along the way in order to become the top hotshot, dirt-digging tabloid photo-journalist you know you are.

Don Ryan, SVP Publishing, Oberon Media commented: "We're very excited to be the first publisher introducing this innovative category of game to mobile. 'Paparazzi Snapshot!'' in particular is a first class 'photo action adventure' game, where a tremendous job has been achieved to make the game as close as possible of the successful PC version, with exceptionally high quality graphics. The 'photo action adventure' category will bring fresh innovation to the mobile games market and accessible, original entertainment to mobile gamers everywhere."

'Seek and find' games represented the top category in the PC downloadable market from Aug '06 to July '07, based on number of days spent in the top 10 on major casual gaming web sites. 'Paparazzi Snapshot!', the PC downloadable game, has enjoyed particular success in the online casual games market, reaching the top 10 on a number of websites and peaking at No, 1 on many key sites[1].

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of more than 120 carriers worldwide. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation.

I-play is a wholly owned subsidiary of Oberon Media, the world's leading casual games company. Oberon's Game Centre platform, is the industry standard and has been adopted by many of the world's largest corporations. The platform combines casual game content, merchandizing and features to fulfil each partner's specific needs. Oberon Media's publishing arm works with the industry's best, award-winning game developers to produce the top-selling casual games, which can be played in more than a dozen languages on PC, web-based, mobile and console platforms.

Founded in 2003, Oberon Media is headquartered in New York, with offices in North America, Europe and Asia.

For more information visit us at http://www.iplay.com/

I-play is a trademark and trading name of Digital Bridges Limited.


Anna Brog


+ 44 (0) 20 7031 8165



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GamesIndustry International


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