I-play short-listed for 2007 Meffys with Universal's 'The Fast & Furious'™: Tokyo

UK, London & San Mateo, CA - May 15, 2007: The MEF has revealed the shortlist for the 2007 Meffys, in association with Nokia Multimedia, which features I-play and Universal's 'The Fast & Furious: Tokyo' mobile title for the Games category.

Developed and published by I-play, through an agreement with Universal Mobile Entertainment, 'The Fast and the Furious: Tokyo' recorded over a million downloads in just five months.

Earlier this year, Tokyo picked up 'Best Made for Mobile Game' at the prestigious 2007 3GSM Awards. The title was also awarded 'Best Racing / Driving Game' of 2006 by IGN Wireless. This honour coincides with the franchise hitting the staggering milestone of achieving 7 million paid for downloads.

David Gosen, CEO, I-play commented: "We're very proud of our Fast and Furious franchise and to have been short-listed for a Meffy is fantastic recognition for us. This game was developed by our internal team who continually raise the bar in terms of innovation, and in this instance were the first to recreate the popular 'drifting' phenomenon on mobile. 'The Fast and the Furious: Tokyo' is one of the most successful games in I-play's history to date and the franchise is unmatched by any other racing game on the mobile platform."

"The Fast and The Furious is the most successful racing franchise and film franchise on mobile. We are thrilled that The Fast and The Furious: Tokyo and I-play's game development capabilities have been recognized by the MEF shortlist for its 2007 MEFFYS," said Jeremy Laws, SVP of Universal Mobile Entertainment.

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of over 120 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others and online portals including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. A move into mobile video content via a license agreement with Universal Mobile Entertainment sees I-play offering the best clips from Universal Studios' most popular blockbuster movies.

I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with North American Regional HQ in San Mateo, California and European Regional HQ in Dunfermline, Scotland; development studios in Macclesfield, UK and Bucharest, Romania as well as sales offices in Paris, Hamburg, Madrid, New York and Singapore.

For more information, please call +44 (0) 20 7031 8160 or visit us at http://www.iplay.com/

I-play is a trademark and trading name of Digital Bridges Limited.

About Universal Mobile Entertainment

Universal Mobile Entertainment (UME) generates revenues and enhances brand awareness for NBC Universal's motion picture and television properties through licensing agreements with top-tier publishers. UME oversees the creation of high-quality mobile application services that include games, ringtones, wallpapers, MMS, SMS services and audiovisual services, and ensures ubiquitous distribution through mobile operators and portals worldwide. With offices in Los Angeles, London and Tokyo the team has been aggressive in the mobile content market since 2000 and currently has hundreds of mobile products that are available to consumers in every major territory of the world.

About NBC Universal

Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

Contact:

Anna Brog

I-play

+ 44 (0) 20 7901 1770

anna.brog@iplay.com