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I-play Sends Mobile Gamers to Mexico on $25,000 "Jewel Quest" Adventure

Top Mobile Game Publisher Launches Global Diamond Sweepstakes Promotion

San Mateo, CA. March 14, 2007: - I-play, the mobile entertainment company, today announced that the largest global sweepstakes promotion in mobile game history is now live across Cingular Wireless, lusacell, Amp'd and Sprint. Participants can enter to win a trip for two to Mexico and compete in their very own "Jewel Quest" through the mysterious Mayan ruins to find a $25,000 diamond! The global sweepstakes promotion celebrates I-play's latest mobile game releases from the multi-million unit selling Quest series of mobile games, licensed from the masters of online casual gaming, iWin: Inca Quest, Jewel Quest II, and Jewel Quest Solitaire.

"I-play's Jewel Quest promotion is one of the largest sweepstakes giveaways on mobile to date," said I-play CEO, David Gosen. "In honor of the release of Jewel Quest II and the success of the Quest series, one of the top selling mobile game franchises in history, I-play is giving gamers a true taste of adventure, with the opportunity to win a trip to Mexico and a chance to find a $25,000 diamond!"

Sequel to the multi-million unit selling Jewel Quest mobile game, Jewel Quest II launched globally in January, 2007 and like the original title in the series has been licensed from leading online casual games company iWin. Mobile gamers' epic search for treasure continues through the wilds of Africa with fun and addictive puzzle gameplay that features three new game mechanics and more than 50 new immersive puzzles. A deep storyline, along with challenges of skill, strategy and cerebral fun, put an interesting twist on the timeless action puzzle classic.

Combining the addictive gameplay of Jewel Quest with the classic sensibilities of Solitaire, Jewel Quest Solitaire is as immersive and challenging as it is entertaining. Inca Quest combines the same ingenious puzzle flavor of its Quest series siblings with a new twist: Incan color coins. Inca Quest offers casual gamers the ultimate "pick up and play" experience thanks to its fast-paced action specifically targeted towards casual gamers.

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of over 120 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others and online portals including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. A move into mobile video content via a license agreement with Universal Mobile Entertainment sees I-play offering the best clips from Universal Studios' most popular blockbuster movies.

I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with North American Regional HQ in San Mateo, California and European Regional HQ in Dunfermline, Scotland; development studios in Macclesfield, UK and Bucharest, Romania as well as sales offices in Paris, Hamburg, Madrid, New York and Singapore.

For more information, please call +44 (0) 20 7031 8160 or visit us at http://www.iplay.com/

I-play is a trademark and trading name of Digital Bridges Limited.

About iWin

Founded in 2001, iWin is a premier developer, publisher and distributor of casual games for the mass market. iWin distributes its games across multiple platforms and channels worldwide. iWin's leading franchises, such as Jewel Quest 2, and licensed brands, like Family Feud, are distributed at retail locations, mobile phones, its online games portal, www.iwin.com, and other major web sites. iWin.com offers more than 200 single-player and multiplayer casual games, spanning across all genres. For more information, please visit www.iwin.com.

Contact:

Annabel Brog

I-play

+ 44 (0) 20 7031 8165

annabel.brog@iplay.com

Audra McIver

Kohnke Communications on behalf of I-play

+ 1 212 730 9744

audra@kohnkecomm.com

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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