I-play launches poker vids

I-play has launched a series of mobile videos, called "Win at Texas Hold 'Em," which are presented by successful poker pro Daniel Negreanu.

The videos are split into five difficulty settings, and will explain the basics as well as more advanced techniques for winning.

The move represents a further push into the video arena, and according to CEO David Gosen, it "signals a ground-breaking new product and an industry first, offering bite sized chunks of entertainment."

The video series is already available in the US on Sprint and Cingular, and will be extended to other major carriers in the next few months.

A poker game developing the link between Negreanu and I-play will be available later in the year in the US and Europe.