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HeroCraft/End2End deal

Russian mobile developer secures distribution agreement.

Tuesday 21st April 2009

Leading Russian games developer HeroCraft today announces the initiation of a strategic partnership with mobile content retail specialist End2End. HeroCraft’s substantial catalogue of games will be available to End2End for launch across their range of managed carrier portals worldwide.

Sales and Marketing Director for HeroCraft Alexey Sazonov commented “this is yet another important relationship for us to increase our distribution network with carriers globally. End2End have a fantastic working relationship with a great number of high profile carrier networks and we hope to bring HeroCraft’s unique brand of mobile gameplay to as many new consumers as possible” before adding “we continue to look for new distribution opportunities and have found an increased interest in our games in light of our recent success with multi-award winning titles High Speed 3D and Euro Fighter.”

"End2End's mobile content strategy is to not only offer global AAA brands, but also cater for regional and local content in terms of language, culture and religion," said Sven Hålling, VP Content Retail at End2End. "HeroCraft's ability to offer games in local languages such as Turkish made us decide to add their games to our portfolio."

About HeroCraft:

Herocraft ( www.herocraft.com) is a leading developer and publisher of games and applications for mobile phones and smart devices. Headquartered in Kalinigrad, Russia, Herocraft was founded in 2001 and employs 70+ staff in offices across Europe.

Herocraft is a part of the United Fun Traders alliance. UFT is a consortium tasked with providing comprehensive, wide-ranging international marketing support for Russian developers and producers of mobile content products and services.

Contact: sazonov@herocraft.com

Phone: +74012987062

About End2End:

End2End is a leading mobile content retail specialist, operating portals for mobile operators, portals and content providers globally. Our retail expert teams run the entire service from sourcing and settlements, management and hosting of content, to marketing and retailing, delivering an unparalleled user experience with content from over 100 leading providers, all from our industry leading Content Retailing Solution.

End2End is part of the MACH Group ( www.mach.com), the world’s leading provider of mobile based clearing and settlement solutions. For more information about End2End, please visit our website at www.end2endmobile.com.

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