Guitar Hero World Tour

Thursday 24th July/... The iconic legacy of late singer/guitarist Jimi Hendrix continues in the upcoming Guitar Hero® World Tour video game from Activision Publishing, Inc. (Nasdaq: ATVID). One of the most creative and influential musicians of the 20th century, Hendrix will be featured in the game as a playable character, along with two of his most recognisable master tracks, “Purple Haze (Live)” recorded in 1969 at the San Diego Sports Arena and “The Wind Cries Mary.” Additional exclusive songs from the legendary artist will follow as downloadable content.

“Guitar Hero games have become the virtual rock stage for the industry’s most beloved artists and Guitar Hero World Tour continues that tradition by honoring the great Jimi Hendrix and celebrating some of his greatest work,” said Tim Riley, Vice President of Music Affairs for Activision Blizzard. “His presence in the game will serve to satisfy multiple generations of his fans and Guitar Hero devotees, as well as create new fans by reintroducing his genre-defining guitar style through the unique Guitar Hero experience.”

Guitar Hero World Tour is being developed by Neversoft Entertainment for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system. The Wii™ version is being developed by Vicarious Visions. The PlayStation®2 computer entertainment system version is being developed by Budcat. The game is not yet rated by the ESRB. For more information on Guitar Hero World Tour , please visit www.guitarhero.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision, Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company's website, www.activision.com.

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