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GripShift® Ready For PAL PlayStation®3 Launch

FOR IMMEDIATE RELEASE

Wellington, New Zealand - 23 March, 2007 - Sony Online Entertainment and Sidhe Interactive today announced the availability of their New Zealand developed videogame, GripShift®, for the Australasian and European launches of the PLAYSTATION®3. GripShift is a re-mix of the award-winning original that has been specially designed and optimized for the PLAYSTATION®3, and is available for download and purchase exclusively through the PlayStation® Network.

GripShift is an all-out, pedal-to-the-metal driving experience as you stunt your way through 150 insane twisting levels while collecting power-ups, avoiding traps, beating the clock and challenging friends online.

Since release into the US market in January 07 Sidhe Interactive has continued to add value to the title including optimizing load times, enhancing ingame leaderboards, and adding a wider variety of ingame options. The official game website at www.gripshiftgame.com has also been expanded to include full leaderboard browsing so gamers can easily check their rankings outside of the game or when away from their PS3.

"The nature of the PlayStation Store platform enables us to add value on an ongoing basis after an initial release" said Mario Wynands, Managing Director of Sidhe Interactive, the development studio behind the title. "We're excited about the opportunity to deliver more content, game modes and features over time".

GripShift® is available now for download in Europe and Australasia via the PlayStation® Network at a purchase price of only 7.99 for an introductory period. For more information on GripShift visit www.station.com/downloads or www.gripshiftgame.com.

Note to media: Screenshots from the game are available for download from www.station.com/downloads or www.gripshiftgame.com. Permission is given for these to be used in your publication or website.

About Sony Online Entertainment

Sony Online Entertainment LLC. (SOE) is a recognized worldwide leader in massively multiplayer online games, with hundreds of thousands of subscribers around the globe. SOE creates, develops and provides compelling entertainment for the personal computer, online, game console and wireless markets. Known for its blockbuster franchises and hit titles including EverQuest®, EverQuest® II, Champions of Norrath®, Untold Legends, and PlanetSide®, as well as for developing Star Wars Galaxies, SOE continues to redefine the business of online gaming and the creation of active player communities while introducing new genres on various entertainment platforms. Headquartered in San Diego, CA, with additional development studios in Austin, TX, Seattle, WA, Denver, CO, and Taiwan, SOE has an array of cutting-edge games in development. SOE is owned by Sony Pictures Digital and Sony Computer Entertainment America.

About Sidhe

Sidhe Interactive is a game development studio based in Wellington, New Zealand, recognized for producing high quality entertainment titles with world class creative and software development skills. Developing across console, handheld, and PC, Sidhe has created a range of innovative products including the award winning original title GripShift®, the successful Rugby League series, genre defining Melbourne Cup Challenge, and the highly anticipated Jackass The Game. You can find out more about Sidhe Interactive online at www.sidheinteractive.com

GripShift®

® 2005-2007 Prodigy Design Limited. GripShift® is published under license from Prodigy Design Limited. GripShift and Sidhe are registered trademarks of Prodigy Design Limited. U.S. Patent Nos. 5,269,687; 5,354,202 and 5,577,913 used under license from Midway Games West Inc. ® 2006 Sony Online Entertainment LLC. SOE and the SOE logo are registered trademarks. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are properties of their respective owners. All rights reserved.

Press Contacts:

Jos Ruffell

Sidhe Interactive

+64 (4) 4712638

jos@sidheinteractive.com

www.sidheinteractive.com

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