Google sister firm invests in ngmoco

Google Ventures may have put money behind predominantly Apple platform developer ngmoco.

Website TechCrunch cited sources as telling it that the venture capital department of Google contributed to the iPhone developer's latest funding round, rumoured to be up to $5 million.

Although there has been speculation that this signaled an attempt to lure ngmoco from the App Store's arms and onto Android Marketplace, Google Ventures is nominally a separate body that avoids strategic investment.

However, Google has been on the acquisition trail of late, picking up Slide last week and reportedly Jambool a few days ago. Rumours continue to swirl of partnership with Zynga, following a massive investment last month.

For ngmoco, it's one more cash injection into a profitable company. In February, it picked up £25 million in funding, and the developer is now rumoured to be worth over $100 million.