GMG brings prepaid gaming cards to the UK
Strikes partnership with WHSmith for High Street presence
GMG Entertainment is to bring its prepaid digital gaming and entertainment cards to the UK, striking a deal with High Street retailer WHSmith.
The cards cover games and services from free MMO outfit Suba Games, girls virtual fashion site Stardoll, social site WeeWorld and Flash RPG specialist Artix Entertainment.
"We are fortunate to begin to offer our digital partners meaningful distribution outside the United States," offered GMG CEO Rob Goldberg. "With this initiative we also offer for several partners an expanded footprint internationally and we look forward to growing our presence in several other countries in the coming months."
WHSmith Commercial Development Director, Ian Sanders, added: "We are delighted to be able to add the GMG cards to our Gift Card Shop offer. The inclusion of PC and online gaming cards will enhance the overall range and help drive further sales growth within this category."
GMG has also expanded into Canada through a similar partnership.