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Glu targets mobile market leadership

iFone acquisition significantly bolsters global market position

Glu Mobile is setting its sights on becoming the global market leader in mobile games publishing, president and CEO Greg Ballard telling MobileIndustry.biz that the company's recent acquisition of iFone is already reaping rewards.

"The iFone acquisition combined with the growing traction Glu has had over the past year worked to solidify our position in the top 3 publishers worldwide, and clearly established us as the leading independent mobile publisher globally," Ballard stated.

"We feel really good about our current position as well as our potential," he added.

With the integration of iFone's assets and IP - including high profile and massively popular licenses such as Monopoly, Sonic the Hedgehog and a slew of Atari Classics - Ballard is confident that the publisher can eventually snatch the lead from industry behemoth Electronic Arts.

"The US is the only market in which EA Mobile is leading; Glu continues to out-sell EA Mobile in Europe, Asia and Latin America and we feel strongly that our position will penetrate to the US," Ballard continued.

Read the full exclusive interview with Greg Ballard to find out just how the iFone acquisition has affected Glu's position, and how the company plans to take on the leader in the mobile gaming sector.

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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