Giant Realm expansion
Even more giant as four new sites join publisher's group.
New York, July 23, 2008 – Giant Realm, Inc., the rapidly growing online media company reaching men 18-34, today announced that it has signed exclusive representation deals with four new sites. With the addition of Always Watching, Geeks of Doom, MEGATONik and RockPaperShotgun, Giant Realm continues to expand its audience of film and television enthusiasts, while adding to its leadership position in reaching videogamers.
“Giant Realm is no longer synonymous with just videogaming,” said Keith Kane, co-founder and SVP, Sales & Marketing, Giant Realm, Inc. “We now reach millions of movie and television fans, by taking the same approach we first took with videogame audiences…by tapping into highly focused communities where they spend much of their time online.”
“It’s about authenticity for these guys when it comes to their entertainment passion points, and for that reason, they’re spending more of their time on sites like ours, sites with trusted content and a community of their peers,” Kane remarked. “What this means for marketers is that they can now reach these fragmented audiences, with scale, through Giant Realm.”
The new sites coming on board fit the Giant Realm criteria of being “best-in-class” in regards to delivering authentic content, a trusted community of like-minded young men, and the ability to provide engaging “beyond the banner” experiences for marketers. They include:
• Geeks of Doom ( www.geeksofdoom.com), appealing to the inner-geek in everyone. It covers all things entertainment, from movies, video games and television to music and comic books. It features news, reviews, interviews, contests, and articles written by a team of writers who are entertainment-obsessed;
• AlwaysWatching.org ( www.alwayswatching.org), a film and television fan site featuring film and TV news, reviews, as well as full-fledged rants and raves on a variety of entertainment topics;
• MEGATONik ( www.megatonik.com), a console gaming blog, covering Xbox 360, PS3, Wii, all the biggest games and other major stories and events from the gaming world. Rumors, gossip and videos galore; and,
• RockPaperShotgun.com ( www.rockpapershotgun.com), an influential PC gaming site operated by four top gaming journalists who have developed a loyal readership both in the U.S. and overseas.
Combined, these four sites attract more than half a million visitors a month1. Giant Realm’s monthly audience will surpass 19.5 million once these destinations are added into its cumulative ranking1.
About Giant Realm, Inc.
New York-based Giant Realm, Inc. ( www.giantrealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals. GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms within video gaming, television, film, music and humor. The company exclusively represents all websites that are part of the Giant Realm Publisher Group and offers its publishers the ability to monetize 100% of their ad inventory. According to Google Analytics, Giant Realm currently reaches over 19 million individuals worldwide every month. Giant Realm’s shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and Edison Venture Fund.
1 – Source: Google Analytics