London, 06 th October 2010 – Fitness First, Tottenham Court Rd, was the location yesterday for the exclusive preview of the new videogame “ Get Fit With Mel B”, the innovative fitness title published by Black Bean Games, using an exercise programme created by Fitness First, the world’s largest gym chain and being developed with the expertise of Lightning Fish studios based in the UK.
“ Get Fit With Mel B” will soon be available for release in November for PlayStation® Eye, PlayStation® Move, Kinect™, controller-free games and entertainment for Xbox 360®, and Wii™.
The events special guest was Mel B, worldwide celebrity and former Spice Girl, now the face of Fitness First and International Fitness Week, as well as host of many TV productions such as the reality show on air now: “ Mel B. It’s A Scary World”. Mel will be your very own personal trainer in “ Get Fit With Mel B”.
Mel B was there to demonstrate Black Bean’s videogame which represents a real breakthrough in the fitness genre, as it is based on an exclusive proprietary engine that features a sensational full body detection system. Thanks to the camera-based controls, you will be able to train alongside her on the TV screen receiving her real-time feedback.
Mel B was available for photos and exclusive interviews with the attending press and about the game she said: “It’s nice to be here today to present Black Bean’s videogame and I’m happy to be the protagonist. I believe that “Get Fit With Mel B” definitely delivers to everybody a new and simple way to train and keep fit!”
With a brand new proprietary technology, a package including both a fitness program with 199 tailored exercises and a nutritional program with 140 recipes and above all Mel B to train with, “ Get Fit With Mel B” is definitely a must have for every wellness enthusiast!
Discover more on the brand new website: http://www.getfitwithmelb.com
About Black Bean Games
Founded in 2004, Black Bean Games is the videogames publishing arm of the Leader Group ( www.leadergroup.eu). Leveraging 20 years of market expertise and knowledge, Black Bean Games relies on a strategy focused on original IPs and strong licenses to create unique videogame experiences in order to globally release products for all home and portable console systems and PC. The actual philosophy adopted by Black Bean Games focuses its releases in 2 main areas: Racing and Family & Lifestyle. The catalogue can satisfy a wide range of target audiences and different platforms users. The 2010 line-up is a real breakthrough across the International industry, thanks to the new strong IPs based on prestigious licenses such as NatGeo Quiz!, NewU Fitness First, SBK®, Superstars V8 and the exclusive WRC World Rally Championship. For further information about Black Bean Games and its products please visit www.blackbeangames.com.
About Fitness First
Fitness First is the largest privately owned health club group in the world with over 540 Fitness First clubs worldwide reaching over 1.4 million members in 19 countries. www.fitnessfirst.com
About Lightning Fish
Lightning Fish are a video games developer specialising in family titles based on motion tracking technology for Sony PlayStation 3, Microsoft Xbox 360 and Nintendo Wii. They are leading experts on PlayStation Move and Xbox Kinect.
They have developed three titles over the last two years including NewU Fitness First Personal Trainer (My Fitness Coach 2 in North America) and NewU Fitness First Mind Body. Their latest title is “Get Fit With Mel B”, a launch title for PlayStation Move in North America and will be released on Xbox Kinect, PlayStation 3 and Wii in Europe in November 2010.
They now have 40 staff and have just opened a new studio in Pune, India, as they expand into other genres.
For more info please visit
Published by Leader Spa. Black Bean is a trademark of Leader Spa. Developed by Lightning Fish Games Ltd.
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Caroline Miller [Caroline@indigopearl.com]
Kirsty Endfield [Kirsty@indigopearl.com]
020 8964 4545
Head of Public Relations, UK
Tradewest Games Ltd