Get Fit With Mel B

Ms. B heading to GAME on London's Oxford Street this Sunday to demo the game.

Feature by GamesIndustry International Contributor

Published on Oct. 7, 2010

London, October 07 ^th, 2010 – Black Bean Games is pleased to announce on Sunday 10 ^th October, Mel B will be in London promoting her new videogame Get Fit With Mel B , at the GAME store, Oxford Street, London in collaboration with Fitness First.

Launching this November and developed by the UK based studio Lightning Fish, the game is for Nintendo Wii, Sony PlayStation®3, and Microsoft Xbox 360® game systems and will be compatible with the new PlayStation® Move controllers, and the Xbox 360™ Kinect™ system.

Mel B will be in-store from 2 pm, signing autographs and giving an exclusive demonstration of Get Fit With Mel B, which is the ultimate home fitness training programme and the only videogame offering an interactive and tailored workout along with a nutritional program in one simple package.

Kathryn Jarvis from GAME said: “We’re delighted to welcome Mel B to our store and let our customers have an exclusive sneak preview of her new game. And for those who can’t get there on Sunday, with Mel B’s own advice and feedback included in the game - customers really can feel that she’s encouraging them personally to get fit as well!”

Black Bean Games and experts at Fitness First have worked with Mel B to develop the perfect home workout. With a choice of 199 tailored exercises, 6 types of aerobics disciplines (dance fit, cardio, advanced cardio, step, pump and tone and combat) and a nutritional program with 6 different meal plans with 140 recipes, “Get Fit With Mel B” finally offers people a professional workout and healthy customized eating plan in the comfort of their own homes.

The user friendly approach delivered by the exclusive body detection system and camera-based controls will bring you directly into the screen and allow you to train alongside Mel B, who will deliver her real-time advice and feedback, to help keep you motivated and achieve those results, while playing a game!

For more information on Get Fit With Mel B, please visit:

http://www.getfitwithmelb.com

About Black Bean Games

Founded in 2004, Black Bean Games is the videogames publishing arm of the Leader Group ( www.leadergroup.eu). Leveraging 20 years of market expertise and knowledge, Black Bean Games relies on a strategy focused on original IPs and strong licenses to create unique videogame experiences in order to globally release products for all home and portable console systems and PC. The actual philosophy adopted by Black Bean Games focuses its releases in 2 main areas: Racing and Family & Lifestyle. The catalogue can satisfy a wide range of target audiences and different platforms users. The 2010 line-up is a real breakthrough across the International industry, thanks to the new strong IPs based on prestigious licenses such as NatGeo Quiz!, NewU Fitness First, SBK®, Superstars V8 and the exclusive WRC World Rally Championship. For further information about Black Bean Games and its products please visit www.blackbeangames.com.

About GAME

GAME is a specialist European retailer of PC and video games, video consoles and related accessories. We operate from over 1,250 stores, concessions and franchises in the UK, Eire, Sweden, Denmark, Norway, Spain, Portugal, France and Australia. Together with our online shopping services, our aim is to be the destination of choice for every consumer. For further corporate information, log onto www.gamegroup.plc.uk and for the online store, log onto www.game.co.uk.

About Fitness First

Fitness First is the largest privately owned health club group in the world with over 540 Fitness First clubs worldwide reaching over 1.4 million members in 19 countries. www.fitnessfirst.com

About Lightning Fish

Lightning Fish are a video games developer specialising in family-oriented titles based on motion tracking technology for Sony PlayStation 3, Microsoft Xbox 360 and Wii. Based in Banbury, Oxfordshire, United Kingdom, Lightning Fish was founded by industry veterans Simon Prytherch, Mike Montgomery and David Hunt in June 2008. In September 2009 Lightning Fish released their first title, a fitness product for Wii called "NewU Fitness First Personal Trainer". This was published by Ubisoft in the UK and most of Europe and was released as "My Fitness Coach 2" in the USA in January 2010. Their second title, "NewU Fitness First Mind Body" was released in April 2010 and is a Yoga and Pilates based product for Wii. They are now working on multi-platform titles for all the major consoles and are expanding into other genres. Lightning Fish now has 40 staff and has just opened a new studio in Pune, India. They are also finalists for Best New Studio in the forthcoming Develop Awards 2010. For more info please visit www.lightningfishgames.com

Published by Leader Spa. Black Bean is a trademark of Leader Spa. Developed by Lightning Fish Games Ltd.

Fitness First and the Fitness First logo are a trademark of Fitness First Limited.

Trademarks are property of their respective owners. Wii is a trademark of Nintendo.

Xbox, Xbox 360, Kinect ,and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies. Note: if your press release or other materials include other Microsoft trademarks, please include them in the trademark footnote above. They should be listed alphabetically.

Media Contacts:

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Kirsty Endfield [Kirsty@indigopearl.com]

Indigo Pearl

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Phil Robinson

Head of Public Relations, UK

Tradewest Games Ltd

probinson@tradewest.co.uk

Neil Ashurst

Head of UK PR

GAME