Genera Interactive expansion

April 30th, London: Genera Interactive, the successful Spanish-based iPhone app developer, has announced the opening of a London regional office as it makes strategic moves to strengthen its position in the European iPhone app development sector.

Already a well known and well respected force in its native Spain, Genera Interactive has become a powerhouse app developer, working for some of the biggest names in the entertainment industry as well as developing and publishing own IP.

The UK office is being headed up by Steve Devlin, business development manager, who is a veteran of the Spanish mobile industry and erstwhile financial services expert for over a decade.

“Genera are a forward thinking company, and the decision to open a London office was taken in order to meet our strategic needs moving into 2011” commented Devlin. “We have had great success over the past 18 months with various titles, both as a work-for-hire outfit and as an original IP developer and publisher, and this expansion mirrors that success”

Genera Interactive’s new London office is located in the heart of London, and has been set up so that UK based partners can work closely with Genera on all aspects of their shared business.

For more information, and to arrange interviews with key management, please contact:-

Keef Sloan, Peppermint P

@: keef.sloan@peppermintp.com

t: +44 (0) 207 240 2645

m: +44 (0) 7973 614302

Notes to Editors: About Genera Interactive

Genera Interactive is a leading multi-platform mobile entertainment and utilities provider. Based in Seville, Spain with offices in Mexico, Romania and the UK, Genera Interactive has been providing mobile solutions since 2002 for global operator groups, brand partners and leading media companies.

Their vision is to deliver the friendliest, most engaging and reliable user experience through creative thinking, innovation and close partner relationships. To learn more about Genera Interactive you can visit their website at www.generainteractive.com