GameStop slashes price of PSP Giga Pack

As part of plans to secure an even stronger foothold in the European market, high street retailer GameStop has slashed the price of the PlayStation Portable Giga Pack in its Irish stores.

The Giga Pack, which includes a PSP, stand, USB cable and 1GB Memory Stick, officially retails for GBP 214.99, or EURO 309.99.

However, GameStop is now offering the pack for GBP 189.99 (around EURO 275) in Northern Ireland. Stores in the Republic of Ireland are selling the pack for EURO 289 (just under GBP 200).

According to a Sony spokesperson, the price cut is not the result of a directive from SCEE, but simply a promotional activity by GameStop. "This is an initiative in Eire only, and it appears to be retail led and not through SCEE," the spokesperson told GamesIndustry.biz.

It remains to be seen whether GameStop's move will kick off a price war amongst Irish retailers. At the time of writing, GAME stores in the territory were still selling the Giga Pack for GBP 214.99 and EURO 309.99.

However, the initiative is certainly an aggressive move on the part of GameStop, and serves as further evidence of the retail chain's eagerness to get a solid foothold in Europe.

GameStop, which is the largest gaming retail chain in the USA, made its move into Ireland in 2003 with the purchase of a controlling share in Gamesworld. There are now more than 30 GameStop stores in the territory.